Digital Marketing Specialist

4 days ago

Lucknow, Uttar Pradesh, India Observance Solutions Private Limited Full time ₹ 1,20,000 - ₹ 2,40,000 per year

Job Summary

We are seeking a results-driven and creative Digital Marketing professional to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools, strategies, and best practices — and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities

  • Plan and execute all digital marketing activities including SEO, SEM, email, social media, and display advertising campaigns.
  • Design, build, and maintain the company's social media presence (LinkedIn, Instagram, Facebook, Twitter, YouTube, etc.).
  • Measure and report the performance of all digital marketing campaigns and assess ROI and KPIs.
  • Identify trends and insights and optimize spend and performance based on these insights.
  • Brainstorm new and creative growth strategies through digital marketing.
  • Collaborate with internal teams (content, design, sales, IT) to create landing pages and optimize user experience.
  • Utilize A/B testing, Google Analytics, and other marketing analytics tools to monitor performance.
  • Manage and maintain the company website and ensure content is up to date and SEO-optimized.
  • Develop engaging online content including blogs, social media posts, videos, and infographics.
  • Stay up to date with the latest trends and technologies in digital marketing.

Job Type: Full-time

Pay: ₹15, ₹20,000.00 per month

Work Location: In person

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