Omnichannel Reporting Business Analyst

1 day ago

Bengaluru Hyderabad Pune, India Techno Facts Solutions Full time ₹ 5,00,000 - ₹ 15,00,000 per year
  • Job Description

Omnichannel Reporting Business Analyst (A2/A3/A4/A5)

Title - Omnichannel Reporting Business Analyst

Experience - 3 to 10 yrs

Responsibilities


• Experience in digital or omnichannel reporting, analytics & insights


• Solid understanding of Paid Media channels (display, 3 rd party email, paid search etc) and

Owned digital channels (websites, home office email etc) and familiar with associated

data sets & platforms (3 rd Party Media PLD data, DCM, SA 360, Meta, LinkedIn, Adobe

Analytics etc)


• Create visualizations of digital KPIs that illustrate performance and highlight trends


• Analyse digital metrics to identify drivers of performance, derive insights and recommend

tactical optimizations


• Experienced in one or more BI technologies: Power BI


• Medium proficiency in MS Excel and SQL


• Design, develop, enhance and maintain reports and dashboards in Power BI


• Gather requirements and work with stakeholders to analyze business needs around

reporting


• Dedicated owner of data extracts to support all reporting deliverables


• Translate reporting business requirements into functional requirements for data extracts


• SME for all BU data sources, segmentation business rules and aggregates


• Coordinate and manage implementation of test and control


• Work across departments to iteratively enhance and improve reports.


• Participate in visual design and implementation of reporting suite look and feel


• Basic understanding of pharma commercial KPIs is required


• Should have some business analytics experience / mindset and domain expertise


• Experience in handling large data sets and building custom reports


• Develop custom intuitive, interactive and dynamic dashboards, enabling actionable

insights and self-service analytics.


• Excellent problem solving, analytical, technical, interpersonal and communication skills

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