Product Marketing

Role:
Product Marketing & Presales Specialist

Location
: Pune

Type
: Full-Time

About the Role:

We are seeking a passionate and experienced Product Marketing & Presales Specialist to drive our go-to-market strategy and support sales initiatives through innovative content creation, including marketing content creation, video creation and inside sales. This is a unique opportunity to get in on the ground floor of a fast-growing healthcare startup and play a pivotal role in shaping both our market presence and prospect engagement strategies.

If you are an experienced marketing and presales professional who thrives in an agile startup environment and has a strong background in content creation, video production, marketing, campaigns, lead generation we want to hear from you

Role & Responsibilities:

As a Product Marketing & Presales Specialist at Azodha, you'll play a key role in bridging the gap between our product offerings and client needs, supporting sales initiatives through comprehensive documentation, engaging presentations, targeted marketing campaigns, and innovative video content creation. You will work closely with the founder/CEO to refine our market positioning, drive product go to market, and grow with a strong cross-functional team.

Key Responsibilities:

● Design and create compelling video scripts and product demonstration videos that showcase our healthcare solutions and company culture

● Author comprehensive product collaterals, including training guides, technical integrations, and release notes for web and mobile platforms

● Develop user guides for modules like Meeting Room Queue Management, Appointment Sorting, Tele-Guide Chat Interface, and Wearable Technical Integration

● Create process documentation such as Clinic Configuration Testing Guides and Change Request Documents

● Design and prepare compelling demo decks tailored to prospect needs, enhancing product presentations

● Collaborate with sales and product teams to showcase patient care journeys, AI solutions, and digital healthcare offerings

● Plan and execute targeted outreach campaigns for major industry conferences

● Utilize tools like LinkedIn Sales Navigator, Apollo, and ZoomInfo to source contacts and personalize outreach

● Maintain campaign trackers, draft outreach emails, and execute campaigns through Hubspot

● Develop engaging marketing materials, including LinkedIn posts, brochures, case studies, and website content

● Design visual assets using Figma for event invitations, partnership materials, and digital campaigns

● Conduct market research on Value-Based Care Models, Home Care, Digital Health and Triage Processes

● Perform TAM/SAM/SOM analysis and competitor research to support sales strategies

● Assist in crafting content for RFP responses and personalized client outreach

● Work closely with the CEO and teams across marketing, sales, product development, QA, and design

● Provide research and campaign support, contributing to website redesigns and marketing initiatives

● Engage in problem-solving and strategic planning to meet organizational goals

Requirements:

● Bachelor's degree in Business, Marketing, Communications, Computer Science, or a related field

● 3+ years of experience in presales, business analysis, content creation, or a related client-facing role

● Knowledge of US healthcare, industry trends and digital transformation initiatives

● Experience in healthcare technology or digital health solutions

● Experience with video creation / editing (tools like , loom ,Canva etc)

● Proficiency in sales and marketing tools (Hubspot, LinkedIn Sales Navigator, Apollo, ZoomInfo)

● Strong documentation and presentation skills with experience in tools like Figma and Microsoft Office Suite

● Excellent communication, research, and analytical abilities

● Ability to collaborate across functions and manage multiple projects simultaneously

● Experience with content management systems and digital marketing platforms

● Familiarity with B2B sales processes and customer journey mapping

● Ability to work independently and in a team-oriented, fast-paced environment

Preferred:

● Experience with animation and motion graphics software (After Effects, Motion, or similar)

● Familiarity with video hosting platforms and social media video optimization

● Contributions to thought leadership content and industry publications

Join our team of talented professionals and be part of building cutting-edge healthcare solutions that drive our platform's success. As a Product Marketing & Presales Specialist, you'll have the opportunity to shape the future of our market presence and contribute to the company's success through innovative content creation and strategic client engagement. If you are passionate about healthcare technology and meet the above requirements, we encourage you to apply and become a valued member of our team at Azodha.