Creative & Brand Manager

2 weeks ago

Mumbai, Maharashtra, India Pinnacle (Tokyo Plast International Ltd) Full time ₹ 38,40,000 - ₹ 60,00,000 per year

Key Responsibilities:

1. Brand Alignment & Strategy

  • Ensure brand coherence across all creative output — including packaging, social, digital ads, and sales decks
  • Translate brand guidelines into usable creative frameworks for internal and external teams
  • Maintain and evolve brand tone: stylish, dependable, playful, and inclusive

2. Creative Development

  • Oversee the creation of high-quality visual assets for:
  • Digital ads (Meta, Google, Amazon, Influencer-led)
  • Social media (Reels, carousels, static posts, UGC)
  • Packaging (Print-ready artwork for bottles, coolers, lunch boxes)
  • Corporate decks (investor, distributor, and B2B presentations)
  • Ensure creatives are engaging, brand-aligned, and optimized for platform or medium

3. Design Execution

· Translate briefs into powerful visuals by combining strong aesthetic judgment with functional clarity.

  • Collaborate closely with product, marketing, and sales to deliver campaign visuals that resonate with Pinnacle's core audience: aspirational, youthful, and outdoor-loving
  • Review and finalize designs to ensure quality and clarity

4. Social Media Strategy & Execution

  • Develop and execute content calendars across Instagram, Facebook, YouTube, LinkedIn
  • Brief and coordinate designers, photographers, and editors to create engaging content formats (Reels, product demos, creator collabs)
  • Write or refine social copy to reflect Pinnacle's brand tone
  • Monitor analytics and adjust strategy based on performance

5. Cross-Functional Collaboration

  • Work with design studios, print vendors, influencers, and ad agencies
  • Provide clear direction and feedback to ensure timely, high-quality output
  • Be hands-on where required in packaging design, photoshoots, or video planning

Job Type: Full-time

Pay: ₹40, ₹50,000.00 per month

Work Location: In person

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