Field Marketing Executive – Education Outreach
6 days ago
About Us:
Mighty Minds is on a mission to empower students with scientific learning techniques, life skills, and mindset-building workshops. We conduct city-wide programs where we collaborate with schools, run marketing campaigns, and deliver life-changing student workshops. We are looking for a passionate and energetic Field Marketing Executive who can drive outreach, build relationships with schools, and ensure successful program participation.
Roles & Responsibilities
- School Outreach & Liaison
- Approach school management, principals, and decision-makers to secure permission for conducting free demo sessions in schools.
- Build strong, professional relationships with schools and education institutions.
- Present the value of our workshops convincingly to management, staff, and parents.
- Field Marketing & Promotions
- Conduct on-ground marketing activities in and around schools, tuition centers, and education hubs.
- Distribute flyers, posters, and promotional materials across the city.
- Engage with parents, students, and local communities to generate awareness and interest.
- Plan and execute local campaigns to drive registrations for the workshop.
- Event Coordination
- Organize and manage free demo sessions in schools.
- Ensure smooth execution of city-wide marketing activities leading up to the main workshop.
- Assist in venue setup, student registrations, and participant management on the event day.
- Travel & Stay
- Willingness to travel to different cities for 1–2 weeks at a time.
- Comfortable with staying outside (company-arranged accommodation).
- Manage local logistics and coordinate with internal teams for program execution.
- Reporting & Feedback
- Maintain daily activity reports (schools approached, meetings held, promotions done).
- Provide insights and feedback from the field to improve marketing strategies.
- Track conversion data and share updates with the central team
Requirements
- Bachelor's degree in Marketing / Business / Education (preferred).
- 1–3 years of field marketing, sales, or education outreach experience (freshers with strong communication skills may also apply).
- Excellent communication, presentation, and persuasion skills.
- Confident in approaching school authorities and building partnerships.
- High energy, proactive, and goal-driven personality.
- Must be willing to travel extensively and stay outside the home city for extended periods.
- Ability to work independently with minimal supervision.
- Passion for education and youth empowerment is a big plus.
Benefits
- Competitive pay + incentives based on performance.
- Travel and accommodation expenses covered by the company.
- Opportunity to work closely with an impactful education brand.
- Career growth in education marketing & events management.
Job Type: Freelance
Contract length: 3 months
Pay: ₹30, ₹60,000.00 per month
Experience:
- Direct marketing: 1 year (Preferred)
Language:
- Hindi (Preferred)
Willingness to travel:
- 75% (Required)
Work Location: In person
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