Marketing Executive

2 weeks ago

Hyderabad, Telangana, India Sahrudaya Health Care Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

1. Sales & Business Development

  • Achieve hospitals sales targets through on-field promotion and relationship-building activities.
  • Build strong relationships and tie-ups with doctors, clinics, diagnostic centers, corporates, and referral partners.
  • Ensure timely follow-up and conversion of inbound leads and patient referrals.

2. Marketing Strategy Execution

  • Assist the Marketing Manager in designing and implementing local marketing strategies and outreach plans.
  • Support in preparing and presenting relevant business proposals and marketing collaterals.
  • Consistently track and report the effectiveness of strategies toward achieving departmental objectives.

3. Market Intelligence

  • Keep track of healthcare market trends, competitor activities, local healthcare events, and patient needs.
  • Gather insights on community health trends and align outreach efforts accordingly.
  • Regularly update the team and management on market movements and referral behaviours.

4. Client & Doctor Engagement

  • Maintain excellent relationships with key clients, doctors, and external stakeholders.
  • Act as a liaison between the hospital and medical practitioners for patient coordination and tie-ups.
  • Organize regular visits and relationship-building activities with external stakeholders.

5. Event Management

  • Plan, organize, and coordinate medical camps, health talks, and screening events in target areas.
  • Coordinate and support Continuing Medical Education (CME) programs in collaboration with doctors and internal teams.
  • Ensure appropriate branding, attendance, and follow-up from events.

6. Reporting & Coordination

  • Support the preparation of daily, weekly, and monthly sales/marketing reports.
  • Coordinate with internal departments like operations, admissions, and billing to ensure smooth patient experiences.
  • Attend all relevant training sessions and stay updated on hospital offerings and processes.

Key Skills & Qualifications:

  • Bachelors degree in Marketing, Business Administration, or a related field.
  • 2–5 years of experience in healthcare/hospital marketing (field role preferred).
  • Strong communication, networking, and interpersonal skills.
  • Willingness to travel locally and work in a field-intensive environment.
  • Basic knowledge of healthcare operations and local medical network is an added advantage.

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