Digital Marketing Specialist

2 weeks ago

Mumbai, Maharashtra, India Newage Software & Solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Description: Digital Marketing Specialist.

  • Location : Mumbai
  • Employment Type : Full-time
  • Experience : 5+ Years
  • Reporting Manager : Marketing Head

About Us:

Newage Software ) is a leading provider of freight forwarding software and digitized back-office services designed to meet the evolving needs of the freight forwarding and logistics industry.

Our end-to-end SaaS-based ERP solutions and digital back-office services enhance operational efficiency, reduce cost leakages, and provide actionable insights for our global customers. Built on advanced technologies and automation, our solutions cater to businesses of all sizessmall, medium, and largesupporting functions across sales, finance, accounting, documentation, and customer operations.

With over 18 years of industry experience, Newage Software has earned a reputation as a trusted technology partner for logistics and freight forwarding companies worldwide.

1. Website Management

  • Manage and update company website content using Webflow (or similar CMS).
  • Ensure the website is user-friendly, mobile-optimized, and designed to maximize conversions.
  • Create and implement landing pages and lead capture forms aligned with marketing campaign goals.
  • Analyze and enhance user experience (UX) to improve metrics such as session duration, page views, and conversion rates.
  • Regularly monitor website performance using analytics tools to identify optimization opportunities.

2. Search Engine Optimization (SEO)

  • Conduct comprehensive keyword research to identify high-value opportunities for target markets.
  • Perform on-page, off-page, and technical SEO to enhance website visibility and rankings.
  • Collaborate with content creators to integrate AI content optimization and semantic SEO practices.
  • Execute link-building and outreach strategies to grow domain authority and referral traffic.
  • Track and report keyword movements, organic traffic growth, and SERP performance using tools like SEMrush, Ahrefs, and Google Search Console.
  • Optimize blogs, product pages, and metadata to align with target keywords and regional markets.
  • Implement voice search optimization and structured data to align with evolving search behaviors.

3. Google Ads & Paid Campaigns

  • Strategize, execute, and optimize Google Search, Display, and Remarketing campaigns to drive qualified leads.
  • Develop and test ad copies, creatives, and landing pages through A/B testing to improve CTR and conversion rates.
  • Manage campaign budgets and bidding strategies to ensure maximum ROI and cost-effectiveness.
  • Set up and monitor conversion tracking, ensuring accurate data attribution.
  • Create and optimize LinkedIn Ads and remarketing campaigns for B2B lead generation.

4. Digital Marketing Strategy & AI Integration

  • Develop and execute data-backed digital marketing strategies integrating SEO, paid media, email, and social campaigns.
  • Define TOFU, MOFU, and BOFU strategies using AI-driven insights to enhance lead nurturing and personalization.
  • Collaborate with cross-functional teams (sales, content, product) to align campaigns with organizational goals.
  • Leverage predictive analytics and AI marketing automation tools (e.g., HubSpot AI, Zoho Marketing Plus, Salesforce Einstein) to improve lead scoring and conversion.
  • Use AI trend analysis to identify market shifts, competitor movements, and emerging opportunities.
  • Build a content calendar supported by AI recommendations for timing, topics, and audience engagement.

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