Executive Lead

2 weeks ago

Kerala, India TRANQUIL Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Summary

  • The
    Lead Management Executive
    serves as the first point of contact for all new leads generated through digital marketing campaigns and inbound marketing activities. The role ensures timely follow-up, accurate lead qualification, efficient scheduling of meetings for the sales team, and proper CRM management. By bridging marketing efforts with the sales pipeline, this position plays a critical role in maximizing lead conversion and supporting business growth.

Key Responsibilities
1. Lead Management & Follow-Up

  • Monitor and track leads generated from Google Ads, Meta campaigns, and other inbound sources on a daily basis.
  • Make the first contact with leads via phone, email, or WhatsApp within the defined SLA (e.g., within 2 hours of lead arrival).
  • Qualify leads by gathering key information such as business needs, industry, company size, and current ERP usage (using the provided checklist).
  • Maintain consistent engagement with leads that are not yet ready for product demos.
  • Collaborate with regional sales managers to ensure smooth handover of qualified/hot leads.
  • Provide proactive support to sales managers by assisting with scheduling meetings, sending invites, sharing profiles, or arranging demo accounts.
  • Ensure timely follow-ups and reminders are completed to prevent lead drop-offs.

2. CRM & Reporting

  • Accurately enter and update all lead details, call notes, and status changes in the HubSpot CRM.
  • Track and manage lead stage progression (New → Contacted → Qualified → Meeting Booked → Handover).
  • Generate weekly/monthly reports covering lead follow-ups, conversion ratios, and pipeline status.
  • Share feedback with management regarding lead quality, campaign effectiveness, and suggested improvements.

3. Email Campaign Management

  • Manage and maintain the company's 200K+ email database with proper segmentation.
  • Plan and execute regular email campaigns (e.g., product updates, offers, case studies, newsletters).
  • Track and analyze campaign performance metrics such as open rates, click-through rates, and bounce rates.
  • Provide actionable insights to sales and marketing teams to enhance future campaigns.

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