Digital Marketing Agency Manager

4 days ago

Kolkata, West Bengal, India Springer Capital Full time ₹ 4,00,000 - ₹ 12,00,000 per year

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We are seeking a dynamic and experienced Digital Marketing Agency Manager to lead and oversee our digital marketing operations, manage client accounts, and drive strategic growth for our agency. The ideal candidate will have a strong background in managing multi-channel digital campaigns, team leadership, client relationship management, and agency operations.

You will be responsible for ensuring the seamless execution of projects across SEO, paid media, social media, and content marketing, while aligning the teams output with business goals and client satisfaction.

Key Responsibilities:

  • Leadership & Strategy
  • Develop and execute data-driven digital marketing strategies for clients across diverse industries.
  • Oversee the performance and productivity of marketing teams to ensure timely project delivery.
  • Provide strategic input for brand positioning, campaign optimization, and revenue growth.
  • Client Relationship Management
  • Act as the key liaison between clients and internal teams, ensuring clear communication and expectations.
  • Manage client onboarding, performance reporting, and satisfaction through proactive engagement.
  • Identify upselling and cross-selling opportunities within existing accounts.
  • Campaign Management
  • Oversee end-to-end campaign execution across Google Ads, Meta Ads, LinkedIn, and other platforms.
  • Ensure proper implementation of SEO best practices, content optimization, and analytics tracking.
  • Drive innovation and testing in campaign approaches to improve ROI and client outcomes.
  • Team Management
  • Lead and mentor a cross-functional digital marketing team (designers, copywriters, strategists, and account managers).
  • Foster a collaborative, creative, and performance-driven work culture.
  • Conduct regular performance reviews and skill development initiatives.
  • Analytics & Reporting
  • Monitor campaign KPIs and prepare detailed performance reports for clients and senior management.
  • Use analytics tools (Google Analytics, Data Studio, etc.) to measure and optimize campaign success.
  • Stay updated on digital marketing trends, platform updates, and emerging technologies.

Qualifications & Skills:

  • Bachelors degree in Marketing, Business, Communications, or a related field.
  • 8+ years of experience in digital marketing, with at least 4 years in an agency management or leadership role.
  • Proven success managing client accounts and multi-channel digital marketing campaigns.
  • Strong understanding of SEO, SEM, social media, content marketing, and analytics.
  • Proficiency with Google Ads, Meta Business Suite, Google Analytics, and project management tools (e.g., Asana, Trello).
  • Exceptional communication, leadership, and organizational skills.
  • Ability to manage multiple projects in a fast-paced environment.

Preferred Attributes:

  • Experience with business development and client acquisition in a digital agency.
  • Certification in Google Ads, HubSpot, or similar digital marketing platforms.
  • A strategic thinker with a results-oriented mindset.

Why Join Us:

  • Opportunity to lead a high-performing digital team.
  • Creative, flexible, and growth-oriented work environment.
  • Competitive compensation and performance incentives.

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