Associate Marketing Manager

3 hours ago

Thrissur, Kerala, India XYLEM LEARNING Full time ₹ 4,20,000 per year

Job Title: Associate – Marketing Manager

Location: Thrissur

Employment Type: Full-time, Permanent

Industry: Education / EdTech

Role Overview

The Associate – Marketing Manager plays a pivotal role in driving the institution's brand visibility, student enrollment, and overall growth by formulating and executing strategic marketing initiatives. This role requires managing cross-channel campaigns, leading a small team, and collaborating with stakeholders to ensure the institution's marketing goals are achieved effectively.

Key Responsibilities

1. Marketing Strategy & Planning

  • Develop and oversee comprehensive marketing plans aligned with institutional objectives.
  • Identify growth opportunities, define positioning, and implement strategies to strengthen the institution's brand image.

2. Campaign Management

  • Plan, manage, and evaluate multi-channel marketing campaigns across digital, social media, print, and events.
  • Ensure consistent brand messaging and high-impact execution of campaigns.

3. Content & Communication

  • Guide the creation of impactful marketing materials including brochures, web content, blogs, and social media updates.
  • Ensure all content is aligned with the brand voice and resonates with the target audience.

4. Market Research & Insights

  • Conduct competitor benchmarking and market analysis to identify industry trends and student preferences.
  • Use insights to optimize marketing strategies and improve campaign effectiveness.

5. Lead Generation & Conversion

  • Implement innovative lead generation strategies to drive inquiries and conversions.
  • Oversee lead nurturing processes to support the admissions team in achieving enrollment targets.

6. Budget & Performance Management

  • Manage the marketing budget efficiently, ensuring optimal ROI across campaigns.
  • Track KPIs, prepare performance reports, and recommend improvements.

7. Relationship & Stakeholder Management

  • Build strong relationships with students, parents, alumni, educational consultants, and external partners.
  • Collaborate with academic and sales teams to align marketing initiatives with institutional goals.

8. Team Leadership

  • Mentor and guide junior marketing executives, fostering a culture of creativity, accountability, and performance.
  • Ensure smooth coordination within the marketing team and with cross-functional departments.

Qualifications & Skills

  • Bachelor's/Master's degree in Marketing, Business Administration, or related field.
  • 4–7 years of marketing experience, preferably in education/EdTech.
  • Proven expertise in campaign management, digital marketing, and brand strategy.
  • Strong analytical, communication, and leadership skills.
  • Ability to manage budgets, timelines, and cross-functional projects effectively.

Job Types: Full-time, Permanent

Pay: From ₹35,000.00 per month

Work Location: In person

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