PPC Expert – Google
2 days ago
About the Role:
We are looking for a highly skilled and results-driven PPC Expert with hands-on experience in managing Google Ads and Meta (Facebook & Instagram) Ads specifically for E-Commerce websites. The ideal candidate will be responsible for planning, executing, and optimizing paid ad campaigns that drive traffic, improve conversions, and maximize ROI.
Key Responsibilities:
- Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram).
- Develop and execute effective strategies to drive sales and revenue growth for E-Commerce (D2C) Website.
- Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
- Optimize ad copy, creatives, and landing pages to improve CTR, CPC, and ROAS.
- Monitor daily performance metrics, analyze campaign data, and prepare performance reports with actionable insights.
- Manage budgets efficiently to ensure maximum ROI.
- Stay updated with the latest trends, tools, and best practices in digital advertising.
- Collaborate with the marketing and design teams to align campaigns with overall business goals.
Requirements:
- Proven work experience as a PPC Specialist/Expert (3+ years preferred) with focus on Google and Meta Ads.
- Strong knowledge of Google and Meta Ads and conversion optimization.
- Hands-on experience with Google Shopping campaigns, Meta Ads Manager, and remarketing strategies.
- Proficiency in Google Analytics, Google Tag Manager, and tracking pixels.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication skills and ability to work independently.
Job Type: Full-time
Pay: ₹60, ₹80,000.00 per month
Work Location: In person
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