Openplay- Retention Manager

Job Description – Retention Manager

Company Brief:

About OpenPlay Technology Pvt. Ltd.

OpenPlay is a leading multi player skill-based gaming company in the real money gaming space and is part of the

Nazara Group. Founded by Sreeram Reddy Vanga in 2011, the company has achieved a rare dual feat of consistent

growth with robust profitability over the years. With a team of over 100 passionate and creative people, OpenPlay

provides the perfect atmosphere for creativity and development for its people through a culture of empowerment,

openness and collective ownership.

The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to be a $5B industry from

$1.5B currently. RMG space is the biggest contributor to the gaming business with a contribution of over 40%.

Our flagship brand of Classic Rummy is based on the traditional 13 card rummy and is redefining gaming experience

for the Indian audience while being fully compliant with the word and spirit of the Indian legal requirements and

responsible gaming. Open play is aiming to be India's largest vernacular social gaming platform on the back of

product innovation and data driven player lifecycle management. The company with over 1million + players was

recently acquired by Nazara Technologies Ltd. in 2021. To know more about us, please log on to

About Nazara Technologies Pvt. Ltd.

Nazara is a leading diversified gaming & sports media platform with presence in India, Africa and North America. It is

the only listed gaming entity in the country and has a market capitalization of over USD 600M. Nazara has built the

most diverse gaming ecosystem across interactive gaming, eSports, RMG, ad-tech and gamified early learning. It's

subsidiaries include Nodwin Gaming, Sportskeeda, Paperboat Apps Private Limited, Datawrkz, WildWorks among

numerous others.

Position: Retention Manager

Description: A Retention Manager is responsible for developing and implementing strategies to increase customer

retention and loyalty for an organization. This includes analyzing customer data, identifying trends and pain points,

and developing and implementing programs to improve customer experience and satisfaction. The Retention

Manager also works closely with other teams, such as marketing and customer service, to ensure a consistent and

cohesive approach to retention efforts.

Key Responsibilities:

● Plan and deliver CRM strategies across the campaigns encouraging customer retention and customer loyalty.

● Track and improve key metrics related SMS, Emails and Push notifications

● Ensure that the right messaging is communicated on the right channel

● Identify new features and improvements related to CRM channels

● Build custom segments and journeys to improve retention across segments; Build custom journeys for activation

of users using CRM channels

● Prepare and present marketing performance and commercial KPIs

● Work closely with the product team to get necessary events added on MoEngage so that communication can be

customised as per user cohorts

● Establish framework, ground rules and best practices for CRM channels

● Plan and implement A/Bs to experiment with campaign content, channel, frequency, and cohorts

Location: Hyderabad

Qualification:

● Graduate (any specialization) from a top institute

● MBA (or equivalent qualification)

Experience:

● 3+ years of overall experience & 1+ years of relevant experience in CRM

● Hands on experience with MoEngage or most common CRM Tools (SMS, Emails, Whatsapp and Push

notifications)

● Strong analytical abilities - Ability to derive actionable insights from consumer data and campaign information;

● Prior experience in Gaming industry is a plus

Key capabilities and other requirements:

Compensation:

● The final compensation shall be based on candidate's potential, experience & background