Digital Marketing Specialist

2 days ago

Vashi Navi Mumbai Maharashtra, India a0a5297f-7bd2-481b-b835-9cbb5be15ea3 Full time ₹ 2,64,000 - ₹ 6,00,000 per year

Job Title: Digital Marketing Specialist

Company: B2B Export Import Academy

Location: Vashi, Navi Mumbai

Job Type: Full-time

About Us:

B2B Academy is a professional training institute offering import–export and business development courses. We are seeking a proactive and skilled Digital Marketing Specialist to manage our online marketing and lead generation activities.

Responsibilities:

  • Plan, create, schedule, and publish engaging content (images, posts, videos, reels, stories, shorts) across Instagram, Facebook, LinkedIn, YouTube, WhatsApp Business, and Google Business Profile.
  • Execute and optimize Google Ads and Meta Ads campaigns to generate leads and drive course enrollments.
  • Track leads, conversions, and campaign performance; maintain proper analytics and reporting.
  • Monitor engagement, respond to comments/messages, and grow followers organically.
  • Develop and implement social media strategies to increase visibility and engagement.
  • Create promotional videos, course teasers, and digital content for marketing campaigns.
  • Prepare weekly and monthly analytics reports with actionable insights.
  • Conduct keyword research and implement SEO strategies to improve rankings.
  • Optimize website pages for SEO, user experience, and conversions.
  • Monitor website performance using tools like Google Analytics & Google Search Console.
  • Manage local SEO to improve visibility for regional searches.
  • Collaborate with the management team to understand courses, audience, and objectives.
  • Stay updated with digital trends, SEO updates, platform algorithms, and new content formats.

Requirements:

  • Bachelor's degree with 6 months to 2 years of experience in digital marketing (preferably in education or training institutes).
  • Knowledge of SEO, analytics tools, Google Search Console, Google Analytics, and social media platforms.
  • Experience in image and video editing tools; basic graphic design skills are a plus.
  • Ability to analyze metrics, prepare reports, and optimize campaigns.
  • Strong creativity, communication skills, and goal-oriented mindset.

Key Performance Indicators:

  • Growth in website traffic (organic + paid).
  • Increase in social media followers and engagement.
  • Number of qualified leads generated monthly.
  • Conversion rate from leads to enquiries/enrollments.
  • Timely submission of weekly/monthly performance reports.

Salary:

₹22,000 – ₹50,000 per month (based on skill and experience)

Work Location:

In-person at B2B Export Import Academy, Vashi, Navi Mumbai

Job Type: Full-time

Pay: ₹22, ₹50,000.00 per month

Work Location: In person

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