Influencer Marketing Executive

3 days ago

Mumbai Metropolitan Region, India The Sleep Company Full time

Position Overview :
The Sleep Company is revolutionizing comfort with our innovative SmartGRID technology, redefining sleep and sitting experiences. We are a fast-growing D2C brand, bringing science-backed comfort solutions to millions.

Role Overview
:
We are looking for an Influencer Marketing Executive to drive our brand collaborations with influencers, content creators, and key opinion leaders. You will play a key role in executing influencer-led campaigns, building relationships, and amplifying our brand presence across social media.

Key Responsibilities :

  • Influencer Outreach & Partnerships: Identify, onboard, and maintain strong relationships with influencers across Instagram, YouTube, and other relevant platforms.
  • Campaign Execution: Plan and execute influencer-led marketing campaigns to drive brand awareness, engagement, and conversions.
  • Content Collaboration: Work closely with influencers to co-create content that aligns with brand messaging and marketing goals.
  • Performance Tracking: Monitor campaign performance using key metrics (engagement, reach, conversions) and optimize strategies accordingly.
  • Budget & Negotiation: Manage influencer marketing budgets, negotiate collaborations, and ensure ROI-driven partnerships.
  • Trend & Competitor Analysis: Stay updated with influencer marketing trends, competitor strategies, and emerging social media platforms.

Requirements :

● 1+ years of experience in social media or influencer marketing for D2C products or consumer tech brands.

● Strong understanding of influencer ecosystems, social media trends, and content strategies.

● Excellent communication and negotiation skills.

● Hands-on experience with influencer marketing tools and analytics platforms.

● Ability to manage multiple campaigns simultaneously and work in a fast-paced environment.

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