Store Manager

1 week ago

Dadri Gwalior, India Relaxo Full time

Position Title: Store Manager (Retail Outlet)

Department: Retail

Work Location: Barrackpore & Naihati

Grade: Assistant Officer / Officer

Reporting To:

  • Administrative: Area Manager

    Team Reporting To This Role:
  • Sales Promoters
  • Helpers

    Travel Required: Yes

Position Summary

The Store Manager will be responsible for the overall operations, profitability, and customer experience of the assigned retail outlet. The incumbent will ensure achievement of sales targets, proper cash and stock management, compliance with company policies, and maintenance of hygiene and service standards. The role also involves leading, motivating, and developing the store team to deliver business goals effectively.

Key Roles & Responsibilities

1. Financial Management

  • Achieve monthly and annual sales targets as per business plan.
  • Oversee all cash transactions, ensuring accurate daily reconciliation and timely bank deposits.
  • Monitor and verify daily outlet expenses, maintaining cost efficiency.

2. Customer Management

  • Ensure prompt and fair resolution of customer claims and complaints.
  • Maintain high service standards, ensuring every customer is attended to with equal importance and courtesy.

3. People Management

  • Lead, motivate, and supervise the outlet staff to ensure smooth operations.
  • Ensure all team members report on time and adhere to grooming and uniform standards.
  • Promote teamwork and a positive work environment through effective communication and engagement.

4. Operations & Process Management

  • Maintain optimal stock levels and ensure timely rotation to minimize obsolescence.
  • Ensure the store is clean, hygienic, and merchandise is displayed attractively as per visual merchandising standards.
  • Generate and submit daily sales reports, cash statements, and monthly closing reports accurately and on time.

Minimum Job Requirements

Educational Qualification:

  • Minimum: Graduate in any discipline

  • Preferred:

  • BBA in Retail

  • MBA
  • PG Diploma in Retail Management

Experience:

  • 13 years as Store Manager in a small-format retail outlet, or
  • Experience as a Department/Vertical Head in a large-format retail store

Target Age: 22–36 years

Personality Requirements:

  • Well-groomed and presentable
  • Strong proficiency in retail selling techniques
  • Analytical and numerically sound

Competencies

Technical / Functional:

  1. Retail selling and merchandising skills
  2. Basic computer proficiency (MS Office, POS systems)

Behavioral:

  1. Proven leadership and team management skills
  2. Strong interpersonal and communication abilities
  3. Customer orientation and problem-solving approach
  4. Team building and motivational capability

Key Responsibility Areas (KRAs)

Quantitative:

  1. Achievement of sales targets vs. assigned goals
  2. Month-over-month and year-over-year growth in store performance
  3. Satisfactory audit scores and compliance adherence

Qualitative:

  1. Improved adherence to key retail sales processes
  2. High customer satisfaction and retention levels

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