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Sales Officer

2 weeks ago

Bengaluru, Karnataka, India Varun Beverages Limited Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Purpose:

responsible for managing the Distributors and would be handling the front line sales team. He will be directly responsible for Volume and Sales Growth in the assigned territory and will coach and train the Pre-Sales Representatives.

Primary Roles & Accountabilities:

KPIs for the position of Customer Executive are:

  • Volume
  • Market Share
  • Outlet Addition in the territory
  • EDGE Score
  • Distributor Handling

KRAs for the position of Customer Executive are:


• Develop a network of dealers and distributors in the assigned region and achieve the Sales target assigned to him/her.


• Use field data for assigned market to identify brand/pack gaps in territory


• Design and implement local Sales promotion scheme.


• Set clear volume targets and KPIs for his/her team.


• Conducting regular feedback sessions with team members and providing necessary inputs.


• Carry out coaching, mentoring and hand holding for the team members and develop upon their required skill set.


• Will be accountable for the assigned market (key accounts and outlets).


• Ensure regular updating of sales MIS and update the reporting officer on daily basis.


• Compiling and analyzing sales figure on regular basis.

Education & Experience:


• Regular Graduate with more than 1 yr of relevant experience in the industry

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