Email + SMS Strategist
2 days ago
Job Title: Email + SMS Strategist (Account Manager, Lifecycle, Retention, CRM)
Type: Full-time; Remote
Schedule: US Time zone
Industry: Marketing
About Us:
We are an email marketing agency specializing in growing eCommerce brands by creating exciting, engaging, and personalized messaging across email and SMS channels. Our expertise in email and SMS marketing allows our clients to cultivate relationships with potential customers and build lasting relationships with current customers to create lifetime value.
The Email + SMS Strategist will be an important member of the Email + SMS team and will report to the Head of Strategy. This is a Mid-Level position that will manage client relationships and outline/implement the strategy, oversee reporting, and builds across client email and SMS channels.
This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand's marketing mix and manage a team. Working side by side with the design team and copy team, the main objective of this role is to help improve and optimize customer life cycles and help our clients grow profitably.
Responsibilities:
- Serve as the primary point of contact and relationship manager for assigned client accounts
- Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment
- Ability to assist with logic for email + SMS campaigns and automation
- Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
- Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
- Work closely with the creative team to identify trends, share learnings, and recommend new strategies
- Project coordination for new email triggers, transactional emails, and special projects
- Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs
Qualifications:
- Preference for bachelor's degree
- At least 2+ years of experience in email marketing
- At least 1 year of experience managing Email + SMS accounts and providing strategy
- Hands-on experience with Klaviyo / Postscript / Attentive
- Experience segmenting email and SMS lists
- Client relationship management experience
- Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
- Excellent communication and analytical skills
- Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
- Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
- Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams
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