Marketing Executive

1 day ago

Balangir Orissa, India APARNAA MOTORS - MARUTI SUZUKI DEALER Full time

An Automotive Marketing Manager develops and executes strategies for brand growth, overseeing campaigns (digital/traditional), managing budgets, analyzing market/customer data, coordinating with sales/dealers, and leading product launches, focusing on customer journey, brand consistency, and driving sales via multi-channel approaches like digital, events, and CRM. Key duties involve market research, campaign execution, performance tracking, content creation, and ensuring alignment with overall business goals in the fast-paced auto sector. Key Responsibilities

  • Strategy & Planning: Develop comprehensive marketing plans, set goals for market share/profitability, and manage budgets.
  • Campaign Management: Design, implement, and oversee multi-channel campaigns (digital, social, email, events, print) from concept to execution.
  • Market & Customer Insights: Conduct research, analyze competitor data, and use CRM/analytics to understand customer behavior and identify opportunities.
  • Digital Marketing: Manage SEO, social media, PPC, and website content to boost brand awareness and generate leads.
  • Sales & Dealer Alignment: Collaborate with sales teams and dealership networks to ensure consistent brand messaging and support acquisition/retention.
  • Content & Branding: Oversee creation of marketing materials (brochures, press releases) and ensure brand consistency.
  • Product Launches: Manage marketing activities for new vehicle launches and announcements.
  • Event Management: Coordinate and attend promotional events.

Job Types: Full-time, Permanent, Fresher

Pay: ₹8, ₹10,000.00 per month

Work Location: In person

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