Marketing Executive
1 day ago
Job Title: Marketing Executive
Location: Bhubaneswar
Experience - 1-3 Yrs
Shift: General Shift
About the Role:
We are seeking a hands-on E-commerce Marketing Executive with 1–3 years of experience in driving online growth. You'll be responsible for planning, executing, and optimizing campaigns across multiple digital channels to boost traffic, sales, and customer retention. If you have worked in e-commerce, food delivery, travel, ride-hailing, or digital services, and love turning data into action, this role is for you.
Key Responsibilities:
- Campaign Management: Plan and execute campaigns across email, social media, paid ads, and in-app promotions to drive traffic, conversions, and repeat purchases.
- Performance Tracking: Monitor key metrics like click-through rates, conversion rates, ROAS, and customer engagement; adjust campaigns to maximize results.
- Customer Targeting & Personalization: Segment audiences, create personalized campaigns.
- Content Collaboration: Work with design, content, and product teams to create marketing creatives that resonate with customers.
- Competitor & Trend Analysis: Keep an eye on industry trends, competitor campaigns, and emerging tools to stay ahead in digital marketing.
- Tool Management: Manage and optimize marketing automation platforms, CRM systems, and ad platforms (Google Ads, Facebook Ads, etc.) for smooth campaign execution.
- Retention & Growth: Develop strategies for customer retention, repeat purchases, and engagement across the e-commerce funnel.
Qualifications & Experience:
- 1–3 years of experience in e-commerce marketing, digital marketing, or performance marketing.
- Strong understanding of digital marketing metrics and KPIs.
- Hands-on experience with email marketing tools, CRM systems, Google Ads, Facebook Ads, or similar platforms.
- Excellent analytical, organizational, and communication skills.
- Comfortable in a fast-paced environment, managing multiple campaigns simultaneously.
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Bhubaneswar
Shift: General Shift
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