Influencer Lead

2 days ago

Gurgaon, Haryana, India Nothing Full time ₹ 12,00,000 - ₹ 36,00,000 per year
About Nothing

Nothing exists to make tech feel exciting again.


We're building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we've grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we're now sold in 40+ markets with millions of users worldwide.


 

The Role:

We are looking for a strategic and dynamic Influencer Lead who will spearhead our influencer marketing initiatives and establish strong relationships with key content creators, celebrities, and tech enthusiasts. In this role, you will play a critical part in amplifying our brand presence, driving engagement, and creating impactful campaigns to enhance Nothing's visibility in the smartphone industry.

Key Responsibilities:

Influencer Strategy & Execution:

  • Develop and execute influencer marketing strategies that align with the company's branding and marketing objectives.
  • Identify, onboard, and manage relationships with key influencers, creators, and brand ambassadors in the tech and lifestyle space.
  • Collaborate with influencers to create engaging, authentic, and high-performing content across various digital platforms (YouTube, Instagram, TikTok, Twitter, etc.).

Partnership & Community Building:

  • Establish long-term relationships with influencers, bloggers, and content creators to build a loyal brand advocate community.
  • Develop exclusive influencer programs, events, and collaborations to strengthen brand affinity.
  • Coordinate with PR and marketing teams to leverage influencer partnerships for product launches and major brand campaigns.

Campaign Management & Optimization:

  • Oversee end-to-end influencer marketing campaigns, from conceptualization to execution and post-campaign analysis.
  • Track campaign performance using key metrics (engagement rates, conversions, impressions, etc.) and provide insights for continuous optimization.
  • Negotiate contracts, budgets, and deliverables to maximize ROI on influencer collaborations.

Trend Spotting & Innovation:

  • Stay ahead of industry trends, emerging influencer marketing tools, and platform algorithm changes.
  • Identify rising content creators and emerging trends in the smartphone and consumer tech space.
  • Experiment with new content formats and influencer-led activations to drive brand relevance.

Cross-functional Collaboration:

  • Work closely with the social media, product, and creative teams to ensure influencer partnerships align with the brand's vision and goals.
  • Support product seeding programs, unboxing campaigns, and early access initiatives to drive buzz around new launches.
  • Collaborate with regional teams to execute global influencer strategies tailored to local markets.
Key Qualifications:
  • 10+ years of experience in influencer marketing, social media, or brand partnerships, preferably within the smartphone or consumer electronics industry.
  • Proven track record of developing and executing successful influencer campaigns with measurable impact.
  • Strong network and relationships with influencers, content creators, and media personalities in the tech and lifestyle sectors.
  • Deep understanding of social media platforms, content trends, and influencer engagement strategies.
  • Excellent negotiation, communication, and project management skills.
  • Analytical mindset with the ability to interpret campaign performance data and make strategic recommendations.
  • Passion for technology, innovation, and the evolving digital landscape.

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