General Manager

Bangalore-Based | Full-Time

Nibble Edge – Digital Creative Agency

Nibble Edge is an integrated
digital creative agency

. We are focused on delivering a seamless, integrated experience for our clients and their audiences. We call it:
Full Service. Full Tilt.

We
design, develop, and support websites and applications

, act as an
overflow production team

for busy in-house marketing teams, and
create and manage content

across digital channels. We work with B2B and B2C clients across sectors including Financial services, Food and beverage, and Construction. Our client base includes major names like
Costco, Hearing Australia, and Unilever Food Solutions.

The Role

We're seeking an experienced and systems-driven
General Manager

to be the operational leader for our high-performing team in
Bangalore and Chennai

. This critical role is focused on ensuring the efficiency, quality, and cultural strength of our Indian business unit, while providing essential
operational support to the Sydney-based account management team

.

You will be the operational backbone, ensuring the agency runs efficiently, profitably, and maintains a high-performance culture across our creative and development functions. You will be the
gatekeeper for all systems and processes

across the agency.

Key ResponsibilitiesOperations & Delivery

• Managing resourcing needs

across all Bangalore-based teams (Design, Development, Studio) to ensure optimal utilisation, delivery quality, and capacity planning for Australian client work using
- Gatekeeper for all systems and processes

, ensuring standardisation, efficiency, and compliance.

Functional Head Management

The General Manager acts as the direct operational link to the functional discipline heads in Bangalore, translating business goals into executable priorities and ensuring cross-functional alignment.

• Operational Oversight:

Functional heads across Design (UX/UI, Studio) and Development will
report directly to you

for all operational performance, resourcing, and process adherence.
- Performance & Productivity:

Run regular
WIP (Work In Progress) meetings

with discipline heads (e.g., Head of Creative Services, Development Lead) to review team productivity, capacity utilisation, and delivery quality metrics.
- Capacity Planning:

Work collaboratively with functional heads to forecast
resourcing needs

and manage talent acquisition based on project pipeline and skill gaps. You will ensure the right people are working on the right projects at the right time.
- Process Compliance:

Ensure all functional teams adhere strictly to agency systems, quality control standards, and project management workflows, serving as the
gatekeeper for all processes

.

HR & Culture Management

• Manage HR and culture

for the entire
Indian business unit

, fostering a positive, productive, and high-quality work environment.
- Onboarding of new staff

(e.g., developers, designers), ensuring a seamless, effective, and culturally aligned start.
- Oversee performance management, professional development, and staff retention initiatives.

Commercial & Operational Support

• Provide
  operational support to the Sydney-based account management team

by offering real-time visibility into project status, capacity, and risk.
- Review the agency's
COGS (Cost of Goods Sold)

and ensure alignment with the monthly sales revenue targets by checking data accuracy with the account management team.
- Identify opportunities to enhance the profitability of the India unit through operational and process optimisation.

A Day in the Life

As General Manager, you'll be focused on efficiency and performance:

• Reviewing operational reports

and the overnight design/development output, preparing for the day's priorities.
- Running a
WIP with functional heads

to review performance, capacity, and flag any delivery risks to the Sydney team.
- Deep-diving into the financial data—checking the
COGS and sales revenue

reports and ensuring all data is correct.
- Mapping out the
delivery schedule and resourcing

for the upcoming week, coordinating capacity for Australian project needs.
- Facilitating the
onboarding process

for a new team member, ensuring they are integrated smoothly.

Who This Role Suits

We're looking for a leader who is:

• Someone driven by systems and processes

and lives for the detail, but believes there is always a better way to achieve excellence.
- A collaborative problem-solver who thrives in a fast-paced agency environment with
cross-regional collaboration

.
- A
confident communicator

who can motivate teams and provide clear, professional updates to the Australian leadership and account service teams.
- Someone comfortable with
autonomy, ownership, and operational chaos

—a true operator who can bring structure and scalability.

Required Skills & Experience

• 5+ years in a management role

within a digital creative agency or a similar production-focused environment.
- Proven expertise as a
systems thinker

with a track record of implementing and optimising agency systems and operational processes.
- Demonstrated experience in
HR and cultural management

for a large team, ideally within a services company.
- Strong commercial and financial acumen, with experience managing budgets,
COGS

, and resource utilisation.
- Exposure to and comfortable providing operational support to
Western markets

and client-facing teams (i.e., Sydney-based account managers).
- Expert communication in English

(fluency in
Tamil is also useful

).
- Based in
Bangalore

or willing to relocate.