Marketing Manager

16 hours ago

Hyderabad, Telangana, India e0d02ddc-eb75-4e6d-9034-ffa8f67d7810 Full time ₹ 12,00,000 - ₹ 30,00,000 per year

About the Company:

Shri Kartikeya Pharma is one of India's leading nutraceutical companies, specializing in the manufacture of high-quality dietary supplement ingredients derived from root extracts.

Department: Marketing

Title: Senior Manager/Manager- Marketing

Experience:

8–15 years of total experience
in Marketing, Product Management, or Brand Management.

Minimum 5–7 years in the Nutraceutical / Dietary Supplements / Functional Foods industry
.

Proven experience handling
B2B and/or B2C nutraceutical brands
, ingredient marketing, or finished formulations.

Exposure to
global markets (US/EU/APAC)
is preferred for companies dealing with exports.

Experience in managing
cross-functional teams
, agency partners, and external stakeholders.

Salary:
As per the Market Standards

Location: Shri Kartikeya Pharma, 3rd Floor, PBN Centre, Road No:45, Jubilee Hills, Hyderabad-500033

Key Deliverables:

1. Marketing Strategy & Execution

  • Ability to build
    brand strategy
    , go-to-market plans, and annual marketing calendars.
  • Strong experience in
    digital marketing
    , performance campaigns, SEO/SEM, email marketing, and social media planning.
  • Expertise in
    product positioning
    , competitive analysis, and market segmentation.

2. Product & Portfolio Management

  • End-to-end experience in
    new product development (NPD)
    from concept to launch.
  • Knowledge of
    nutraceutical ingredients, formulations, claims, and regulatory requirements
    (FSSAI, US FDA, EFSA preferred).
  • Capability to manage
    product lifecycle, pricing, and value proposition
    .

3. Market Research & Insights

  • Skilled in identifying
    market trends, consumer insights, competitor benchmarking, and demand forecasting
    .
  • Ability to prepare
    marketing dashboards
    using data analytics tools.

4. Commercial & Business Skills

  • Strong understanding of
    P&L management, budgeting, ROI tracking
    , and business forecasting.
  • Ability to support
    sales teams
    with marketing collaterals, training, and promotional strategies.

5. Communication & Leadership

  • Excellent skills in
    brand storytelling
    , content development, and technical content marketing (for ingredients).
  • Capability to lead
    high-performing teams
    , manage agencies, and coordinate with R&D, QA, Production, and BD.
  • Strong presentation skills for
    customer meetings, product demos, and exhibitions
    .

6. Industry-Specific Skills

  • Exposure to
    nutraceutical raw materials, herbal extracts, vitamins, minerals, sports nutrition, and functional foods
    .
  • Understanding of
    claims substantiation
    , clinical studies, and documentation required for marketing.

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