Marketing Data Analyst

1 day ago

Pune, Maharashtra, India Orion Digital Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Overview

We are looking for a dynamic Data Analyst to support our Business Operations team in driving process efficiency, campaign performance insights, and marketing intelligence. You will play a key role in gathering, analyzing, and interpreting digital marketing and operational data to support informed decision-making across teams.

Key Responsibilities

  • Market & Competitor Research: Conduct qualitative and quantitative research on market trends, consumer behavior, and competitors' strategies to support campaign planning and strategy development.
  • Competitor Analysis: Monitor competitor products, services, pricing, and go-to-market strategies to help shape positioning.
  • Performance Reporting: Analyze marketing data (Google Analytics, Meta Ads, CRM platforms) to track KPIs and provide actionable insights to internal teams.
  • Operations Support: Identify inefficiencies and gaps in internal operations processes; assist in streamlining workflows using data-driven approaches.
  • Client Reporting Dashboards: Build and maintain dashboards and reports to communicate campaign performance and ROI.
  • Campaign Optimization Support: Collaborate with the digital marketing team to analyze A/B test results, ad performance metrics, and recommend optimizations.
  • CRM & Automation Monitoring: Extract data from CRMs like GoHighLevel, HubSpot, or Zoho for funnel performance reviews and lead tracking.
  • Trend Forecasting: Assist the leadership team by forecasting trends and identifying business opportunities using analytics tools.

Skills Required

  • Proficiency in Excel, Google Sheets, and Data Visualization tools (e.g., Data Studio)
  • Familiarity with Google Analytics, Meta Ads Manager, and SEO tools
  • Basic knowledge of CRM tools (e.g., GoHighLevel, HubSpot).
  • Strong understanding of digital marketing funnels and KPIs.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects simultaneously with attention to detail.

Qualifications

  • Bachelor's degree in Business Analytics, Marketing
  • MBA in marketing
  • 2–3 years of experience in an analyst role in a digital marketing agency, preferably with international clients

Work Mode: Remote

Shift :10:30 -7:30 PM

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