Performance Management Specialist

1 week ago


Kolkata, West Bengal, India Digi Rathi Institute Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Title: Performance Marketer (Meta & Google Ads)

Location: On-site

Experience Required: Freshers and 6 month experience

Salary: Based on Experience

Job Description:

We are looking for a Performance Marketer who is passionate about driving growth through paid advertising campaigns. The ideal candidate should have hands-on experience in managing Meta (Facebook & Instagram) and Google Ads to generate leads, sales, and brand awareness.

Key Responsibilities:


• Plan, create, and manage paid ad campaigns on Meta Ads Manager and Google Ads.


• Optimize campaigns daily to achieve the best ROI and conversion rates.


• Conduct keyword research, audience targeting, and budget allocation.


• Analyze performance metrics and prepare weekly and monthly reports.


• Stay updated on the latest ad trends, bidding strategies, and platform updates.


• Collaborate with the content and design team to create high-performing creatives and ad copies.


• Implement tracking tools like Meta Pixel and Google Analytics to monitor campaign performance.

Requirements:


• Experience in running Meta and Google Ads campaigns.


• Strong understanding of CPC, CPA, CTR, ROAS, and other performance metrics.


• Ability to handle lead generation and e-commerce campaigns.


• Familiarity with A/B testing and campaign optimization.


• Excellent analytical and reporting skills.


• Creative mindset with attention to detail.

Perks:


• Opportunity to work on real client campaigns and enhance practical skills.


• Learn and grow under experienced digital marketing professionals.


• Friendly and collaborative work environment



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