Digital Marketing Specialist

7 days ago


Mumbai, Maharashtra, India Arpanna Motors Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Job Title: Digital Marketing Specialty Luxury Car Segment

Location: Vile Parle

Department: Marketing

Reporting to: Marketing Manager / GM

Job Overview:

We are seeking a dynamic and result-oriented Digital Marketing Specialty to manage and enhance the online presence of our luxury car dealership. The ideal candidate will be responsible for handling all social media platforms, SEO/SEM activities, lead generation and online campaigns. This role requires strong communication skills to interact with OEMs and a proactive approach toward revenue generation.

Key Responsibilities:

Manage and grow the dealerships presence across all major social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).

Plan, create and execute engaging digital campaigns to promote the luxury car brand and dealership offerings.

Implement and monitor SEO strategies to drive organic traffic and improve search engine ranking.

Plan and execute SEM (Google Ads, Display Ads, Remarketing) to generate qualified leads.

Actively coordinate with OEMs for brand campaigns, content approvals and digital marketing activities.

Focus on lead generation strategies and ensure consistent follow-up to support sales conversions.

Track, analyze and report campaign performance, ROI and revenue impact.

Keep updated with the latest digital marketing trends, tools and industry best practices.

Collaborate with the sales team to align marketing activities with business goals.

Stay open to continuous learning and adapt quickly to new digital strategies and tools.

Key Skills & Competencies:

Strong knowledge of SEO, SEM, and Google Analytics.

Hands-on experience with social media management and paid promotions.

Excellent communication and interpersonal skills to coordinate with OEMs and internal teams.

Ability to generate and nurture high-quality leads.

Analytical mind-set with focus on performance-driven results

Qualifications & Experience:

Bachelors degree in Marketing, Digital Marketing, Business, or related field.

24 years of relevant experience in digital marketing (preferably in automotive / luxury segment).

Certifications in Google Ads, SEO, or Digital Marketing will be an added advantage.

Interested candidates may connect with Karan at or via email


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