MarTech Consultant

2 weeks ago

Gurgaon, Haryana, India Capgemini Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology.  We're inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.

Joining frog means you'll be joining the "pond," a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community — and the world at large.

Your Role
  • Ability to interpret and troubleshoot data layer implementations and ensure analytics accuracy
  • Strong grasp of digital attribution models, UTM frameworks, and performance metrics
  • Experience with SQL for querying backend datasets is preferred
  • Familiarity with server-side tagging, edge collection, or API-based data extraction is a plus
Your Profile
  • 8+ years of hands-on experience in Adobe Analytics, with deep expertise in Workspace analysis, custom variable (eVar/prop/event) implementation, advanced segmentation, and calculated metric creation.
  • Hands-on experience with Adobe Launch for tag configuration, rule creation, and third-party pixel deployment
  • Working knowledge of Customer Journey Analytics (CJA) and data integration via Adobe Experience Platform. Familiarity with Adobe Target for A/B testing and audience personalization.Solid understanding of JavaScript, HTML, DOM structure, and browser-based debugging tools
  • Experience using QA tools such as Adobe Experience Platform Debugger, Omnibug, etc.
What you will love about working here
  • We recognize the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance.
  • At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities.
  • Equip yourself with valuable certifications in the latest technologies such as Generative AI.

Equal Opportunities at frog

Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.

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