
Ecommerce & Digital Specialist
6 days ago
1. E-Commerce Marketplace Management:
- Manage daily operations and performance on Amazon, Flipkart, Zepto, BigBasket, and other marketplaces.
- Own listing hygiene, catalog accuracy, A+ content, and keyword-rich product descriptions.
- Coordinate with platform account managers, monitor pricing, stock availability, and run promotions.
- Track and analyze platform-specific dashboards (e.g., Seller Central, Flipkart Seller Hub) to optimize listings and performance.
- Plan and execute campaign strategies like Sponsored Ads, Lightning Deals, and Coupons.
2. Digital Campaign Management:
- Design and execute digital campaigns across
search, social, display, and affiliate
networks. - Align campaigns with product launches, e-commerce promotions, and consumer trends.
- Collaborate with internal stakeholders and external partners to ensure on-brand messaging and visual identity.
3. Social Media & Content Marketing:
- Build and manage engaging social media calendars tailored for consumer engagement.
- Plan platform-specific content for Instagram, LinkedIn, YouTube, and more.
- Create short-form and shoppable content to drive cross-channel traffic to e-com platforms.
4. Consumer Insights & Analytics:
- Monitor performance across marketplaces and digital platforms using tools like Google Analytics, Brand Analytics (Amazon), and Ads dashboards.
- Present regular reports on traffic, conversion rates, ACOS/ROAS, and platform-wise performance.
- Use data to inform decision-making, identify optimization opportunities, and guide strategic planning.
Candidate Profile:
Education:
- Bachelor's degree in Marketing, Business, E-Commerce, or a related field (Master's degree preferred)
Experience:
- Minimum 4+ years of experience in Ecommerce with hands-on marketplace management.
- Prior experience managing Amazon, Flipkart, Zepto, or similar e-commerce accounts is essential.
- Proven ability to plan and execute digital campaigns and drive ROI across digital and marketplace platforms.
Skills & Tools:
- Proficiency in tools like Google Ads, Facebook Business Manager, Amazon Seller Central, Flipkart Ads, Zepto dashboards, Mailchimp/Klaviyo, and Google Analytics
- Excellent content sensibility and consumer understanding
- Strong communication, analytical, and coordination skills
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