Digital Marketing Specialist

6 days ago

Chennai, Tamil Nadu, India AIWO Full time ₹ 5,00,000 - ₹ 12,00,000 per year

About the Role

We are looking for a results-driven and creative
Digital Marketing Specialist
with a strong background in
eCommerce marketing
and hands-on experience with
Shopify
. The ideal candidate will have proven expertise in managing
influencer marketing, email campaigns, social media, paid ads, and shopping campaigns
. The candidate should be well-versed in leveraging digital channels to increase traffic, conversions, and overall brand visibility.

Key Responsibilities

  • Plan, execute, and optimize
    digital marketing campaigns
    across platforms (Facebook, Instagram, Google, WhatsApp, etc.).
  • Manage and optimize
    Shopify store marketing activities
    including product listings, SEO, discount campaigns, and integrations.
  • Develop and manage
    influencer collaborations
    to drive engagement and sales.
  • Create, segment, and execute
    email marketing campaigns
    with measurable results.
  • Plan and monitor
    social media content and paid advertising campaigns
    for brand awareness and lead generation.
  • Run and optimize
    shopping ads, remarketing campaigns, and WhatsApp marketing campaigns
    .
  • Manage and update
    Google Merchant Center
    to ensure product feed accuracy and compliance.
  • Track, measure, and report performance of all campaigns using analytics tools and suggest improvements.
  • Stay updated with the latest
    digital marketing trends, tools, and best practices
    for eCommerce growth.

Required Skills & Experience

  • 2+ years of hands-on digital marketing experience
    (preferably in eCommerce).
  • Strong knowledge of
    Shopify
    platform and its marketing integrations.
  • Proven experience in
    influencer marketing, email marketing, social media, and paid media ads
    .
  • Proficiency in
    Google Ads (Shopping, Display, Search), Meta Ads, and WhatsApp marketing tools
    .
  • Experience in managing and optimizing
    Google Merchant Center
    feeds.
  • Strong analytical skills with ability to interpret data and optimize campaigns.
  • Excellent communication, creativity, and collaboration skills.

Preferred Qualifications

  • Experience working with
    health, wellness, or retail brands
    (a plus).
  • Certification in
    Google Ads, Meta Ads, or Digital Marketing
    will be an advantage.

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