Digital Marketing Specialist
6 days ago
About the Role
We are looking for a results-driven and creative
Digital Marketing Specialist
with a strong background in
eCommerce marketing
and hands-on experience with
Shopify
. The ideal candidate will have proven expertise in managing
influencer marketing, email campaigns, social media, paid ads, and shopping campaigns
. The candidate should be well-versed in leveraging digital channels to increase traffic, conversions, and overall brand visibility.
Key Responsibilities
- Plan, execute, and optimize
digital marketing campaigns
across platforms (Facebook, Instagram, Google, WhatsApp, etc.). - Manage and optimize
Shopify store marketing activities
including product listings, SEO, discount campaigns, and integrations. - Develop and manage
influencer collaborations
to drive engagement and sales. - Create, segment, and execute
email marketing campaigns
with measurable results. - Plan and monitor
social media content and paid advertising campaigns
for brand awareness and lead generation. - Run and optimize
shopping ads, remarketing campaigns, and WhatsApp marketing campaigns
. - Manage and update
Google Merchant Center
to ensure product feed accuracy and compliance. - Track, measure, and report performance of all campaigns using analytics tools and suggest improvements.
- Stay updated with the latest
digital marketing trends, tools, and best practices
for eCommerce growth.
Required Skills & Experience
- 2+ years of hands-on digital marketing experience
(preferably in eCommerce). - Strong knowledge of
Shopify
platform and its marketing integrations. - Proven experience in
influencer marketing, email marketing, social media, and paid media ads
. - Proficiency in
Google Ads (Shopping, Display, Search), Meta Ads, and WhatsApp marketing tools
. - Experience in managing and optimizing
Google Merchant Center
feeds. - Strong analytical skills with ability to interpret data and optimize campaigns.
- Excellent communication, creativity, and collaboration skills.
Preferred Qualifications
- Experience working with
health, wellness, or retail brands
(a plus). - Certification in
Google Ads, Meta Ads, or Digital Marketing
will be an advantage.
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