Content Marketing Manager

13 hours ago


Bengaluru South Karnataka, India Routematic Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Company Description

Routematic, founded in 2013, is dedicated to revolutionizing urban mobility and enhancing employee transportation services. Serving over 300 businesses across 23 cities in India, Routematic efficiently facilitates daily commutes for more than 300,000 employees, completing over 5 million rides monthly. With a focus on sustainability, the company aims to convert 50% of its fleet of 1,000+ cabs to electric vehicles by December 2025. Headquartered in Bengaluru, Routematic is committed to delivering a seamless and reliable corporate commuting experience that prioritizes both convenience and sustainability.

Role Description

This is a full-time, on-site role for a Content Marketing Manager based in Bengaluru South. The Content Marketing Manager will be responsible for leading content strategy efforts, developing engaging marketing materials, and managing content creation across multiple platforms. Key tasks include creating high-quality written and multimedia content, optimizing content for SEO, and collaborating with different teams to align content with business objectives. The role also involves analyzing content performance metrics and ensuring alignment with company branding and goals.

Qualifications

  • Strong experience in Content Writing, Copywriting, and Creative Writing
  • Proficiency in Content Strategy, Marketing Campaign Development, and Content Marketing skills
  • Expertise in SEO, Digital Marketing, and Social Media Marketing strategies
  • Strong Research, Editing, and Proofreading abilities
  • Effective communication and project management skills
  • Ability to translate complex concepts into clear, engaging, and compelling content
  • Familiarity with analytics tools like Google Analytics and the ability to use data to drive decisions
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • Experience in corporate or B2B content marketing is a strong plus


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