Content Lead

2 weeks ago

Bengaluru South Karnataka, India Rubick AI Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Content Lead- Job Description
About Us

is one of the fastest-growing eCommerce enablement platforms. We specialise in Product Discovery, Search, and Market Intelligence for marketplaces, brands, and sellers. We offer an end-to-end full-stack Product Information, Cataloging, and Marketing platform as a solution for eCommerce.

Rubick works with companies like Myntra, Amazon, Ajio, TataCliq, Hudson Bay US, The Luxury Closet, and Myers, across India, US, Singapore, Australia, UAE, and other international markets.

Visit us:

Job Title: Content Lead

Department: Customer Success

Location: Bangalore (WFO)

Job Overview

The Content Lead will oversee the planning, development, and execution of India's top Marketplace content strategy. This role is key to driving engagement, creating content that resonates, and delivering as per clients expectations.

The Content Lead is responsible for managing a team of content creators, collaborating across departments, and ensuring that all content is optimized for both user experience and search engine visibility, as per the guidelines.

Key Responsibilities

Content Strategy

: Develop and execute the content strategy in alignment with the company's goals and guidelines.

Content Creation

: Lead the creation of high-quality written, visual, and multimedia content across all channels, including blogs, website copy, social media, email campaigns, and more.

SEO Optimization

: Collaborate with the SEO team to ensure all content is optimized for search engines to improve visibility and drive organic traffic.

Collaboration

: Work closely with other departments, including Marketing, Sales, Product, and Customer Support, to ensure content supports business objectives and customer needs.

Brand Consistency

: Ensure all content is consistent with the company's voice, messaging, and brand guidelines.

Content Team Management

: Supervise and mentor a team of content creators (writers, editors, designers, videographers) to ensure high-quality content production.

Budget Management

: Oversee content-related budgets, ensuring efficient allocation of resources and cost-effective production.

Content Governance

: Maintain a content library and ensure proper version control, updates, and audits of published materials.

Quality and SLA: Ensure the quality of content is as per client expectations and SLA met consistently.

Education:

Bachelor's degree in Marketing, Communications, Journalism, or related field.

Or any Bachelor degree with experience stated below.

Experience:

5+ years of experience in content management or content marketing, ideally in a similar industry.

Proven track record of leading content initiatives and managing cross-functional teams.

Strong understanding of SEO and content creation.

Skills:

Exceptional writing, editing, and proofreading skills.

Knowledge of content management systems (CMS) and project management tools.

Ability to work under pressure and manage multiple projects simultaneously.

Strong leadership, communication, and collaboration skills.

Reporting Skills, Word, Excel, Google Sheets, Google Docs, etc.

  • Experience with an e-commerce marketplace will be a plus

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