Copywriter & Content Strategist

2 weeks ago

Mumbai, Maharashtra, India LenDenClub Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About LenDenClub

LenDenClub

is India's largest
RBI-registered (NBFC-P2P) Peer-to-Peer (P2P) lending platform

. We are a platform for lenders seeking high interest with creditworthy borrowers, bridging the gap left by traditional credit institutions. With over
3 crore users

and
₹16,000 crore+

in loans disbursed, we command more than
98% of India's P2P lending market

. Our
4.4+ rating on the App Store

reflects our commitment to offering a trustworthy and secure lending experience. Powered by cutting-edge technology and a user-first approach, we are setting new benchmarks in India's evolving fintech ecosystem. The progressive approach towards employee benefits has been acknowledged and appreciated and as a result, LenDenClub has been certified as a 'Great Place to Work' successively for four years by the Great Place to Work Institute, Inc. 

About InstaMoney

InstaMoney is our cutting-edge
Loan Service Provider (LSP) platform

, built to make borrowing
fast, flexible, and fully digital

for users across India. With over
30 million downloads

, InstaMoney offers seamless credit access through a simple and intuitive mobile app. From Personal Loans and Merchant Loans, InstaMoney provides
short- to mid-tenure credit solutions

.

Job Summary

We are looking for a talented and imaginative Creative Copywriter to join our dynamic team. The ideal

candidate will be responsible for crafting engaging, persuasive, and brand-consistent content across

various channels. You will collaborate with the marketing, design, and product teams to develop

compelling copy that enhances our brand voice and drives audience engagement.

Key Responsibilities


• Develop creative concepts and write clear, persuasive, and original copy for marketing campaigns,

social media, website, email, advertisements, and other digital platforms.


• Collaborate with designers and marketers to brainstorm and execute innovative content ideas.


• Maintain a consistent brand voice and tone across all communication channels.


• Create catchy headlines, taglines, and product descriptions that capture attention and resonate

with the target audience.


• Edit and proofread copy to ensure clarity, accuracy, and alignment with brand guidelines.


• Stay up-to-date with content trends, social media developments, and industry best practices.


• Handle multiple projects simultaneously, ensuring high-quality output and timely delivery.

LenDenClub

Required Skills & Qualifications


• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.


• 4+ years of experience in creative copywriting for an agency or in-house team.


• Strong portfolio showcasing a variety of copywriting work, including marketing campaigns, social

media content, and website copy.


• Exceptional writing, editing, and proofreading skills with a keen eye for detail.


• Ability to create engaging and persuasive content tailored to different audiences and platforms.


• Strong understanding of brand voice, tone, and storytelling.


• Excellent collaboration and time management skills.

Nice to Have


• Experience in writing SEO-friendly content.


• Knowledge of social media marketing and content strategies.


• Familiarity with digital marketing tools and content management systems.


• Basic understanding of graphic design and multimedia content.

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