Media Intelligence
1 day ago
Key Responsibilities
Media Data Management & Intelligence
- Lead the creation and management of unified media intelligence dashboards integrating data from TV, digital, and streaming ecosystems.
- Drive metadata standardization and interoperability across broadcasters and content partners, ensuring data accuracy and completeness.
Audience Measurement & Insights
- Analyze audience behavior, consumption patterns, and campaign performance using media analytics tools and visualization platforms (Tableau, Power BI, SQL, Python).
- Deliver insights that influence programming, ad placements, and ROI decisions.
Product Analytics & Automation
- Collaborate with engineering and data teams to enhance automation and AI-led analytics workflows — reducing manual efforts and improving turnaround time by measurable margins.
- Utilize GenAI, RPA, and computer vision tools to automate metadata ingestion and validation processes.
Strategic Stakeholder Collaboration
- Partner with product, marketing, and research teams to align insights with business goals.
- Translate analytical findings into actionable recommendations for senior stakeholders across media, marketing, and product functions.
Operational Efficiency & Continuous Improvement
- Monitor, audit, and refine media data pipelines for accuracy and timeliness.
- Develop frameworks to measure performance improvements (e.g., time-to-insight, content accuracy, data validation efficiency).
Key Skills & Competencies
- Strong foundation in
media analytics, audience measurement, and metadata systems - Hands-on experience with
Tableau, Power BI, SQL, R, Python
, and Excel - Familiarity with
Agile product management
tools (JIRA, Miro, Notion) - Strong
data storytelling and visualization
skills - Experience with
automation technologies (RPA, GenAI)
and
workflow optimization - Excellent problem-solving, communication, and cross-functional leadership skills
Preferred Background
- MBA in Marketing / Analytics (IIMs or equivalent)
- 3–6 years of experience in
Media Research, Audience Analytics, or Product Intelligence - Prior exposure to
Nielsen Media, Kantar, BARC, or media-tech / SaaS ecosystems
preferred - Certifications in
Agile, Product Ownership (CSPO), or Six Sigma
are a plus
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