Event Marketing
2 days ago
Job Title:
Executive / Senior Executive –
B2B SaaS Event Marketing
Location:
Lower Parel, Mumbai
Work Model:
5 days WFO
About the Role:
We're looking for a B2B Event Marketing professional to strategize, plan, and execute high-impact marketing events that drive
lead generation and sales pipeline growth
. This is a marketing-led position requiring strong collaboration with sales and demand generation teams.
Who You Are:
- 2 - 4 years of
relevant
experience working in a Marketing team for B2B (preferably SaaS / Tech) company. - Agency background
candidates are welcome if they've managed
B2B or enterprise tech clients
. - Hands on
expertise in planning and executing
big corporate / industry events end-to-end for
brand awareness or demand generation
. - Proven experience in planning and executing webinars, roundtables, trade shows, or conferences.
- Familiar with
digital promotions
(email, social, paid campaigns) to drive event registrations and engagement. - Strong project management and communication skills with attention to detail.
- Data-oriented mindset with exposure to event performance tracking and reporting.
- Comfortable working in fast-paced, cross-functional environments.
- Willingness to travel for on-ground event execution.
Key Responsibilities:
- Plan, execute, and promote B2B marketing events aligned with lead-gen and pipeline goals.
- Manage end-to-end logistics, vendor coordination, branding, and post-event analytics.
- Collaborate with sales, content, and demand-gen teams to ensure strong event ROI.
- Execute digital campaigns (email, social, paid media) to maximize registrations and conversions.
- Track key event metrics and optimize based on performance insights.
- Manage budgets efficiently while maintaining quality and impact.
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