Technology Product Marketing Digital

3 days ago


Bengaluru, Karnataka, India ABB Full time ₹ 20,00,000 - ₹ 25,00,000 per year

As a Digital Product Marketing Manager Digitalization & Industrial AI , you will shape and amplify ABBs global digital portfolio. By driving positioning, messaging, and go-to-market strategies for industrial AI and digital platforms, you will ensure ABBs innovations resonate with customers, partners, and industries worldwide.

Reports to: Head of Technology Product Management PA Digital

Key Responsibilities:

  • Drive product marketing strategy & positioning for ABBs digital and AI solutions.
  • Craft compelling value propositions and persona-based messaging for diverse buyer groups.
  • Build industry-specific content & buyer journeys (case studies, whitepapers, campaigns) showcasing AI use cases like predictive maintenance and emissions reduction.
  • Enable sales teams with battle cards, pitch decks, and targeted account-based marketing campaigns.
  • Leverage market intelligence & customer insights to refine messaging, pricing, and strategy.
  • Track and optimize marketing performance through KPIs, content effectiveness, and ROI.

Required Experience & Skills:

  • Education: B.E./B.Tech in Computer science / Electrical / Electronics / Instrumentation or related field + MBA preferred
  • 10+ years experience in product marketing, product management, or GTM in digital/AI solutions.
  • Strong knowledge of Industrial AI, IIoT, and digital platforms .
  • Experience with asset-intensive industries (Energy, Utilities, Chemicals, Mining, Manufacturing, Transportation).
  • Excellent communication and storytelling skills.
  • Global stakeholder management and international exposure.


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