Senior Marketing Executive

2 days ago

Tiruppur, Tamil Nadu, India Atlantis Healthcity Pvt., Ltd., Full time ₹ 3,00,000 - ₹ 3,60,000 per year

Job Summary

The Senior Marketing Executive will be responsible for planning and executing marketing and business development initiatives to establish the hospital's brand presence, attract patients, and build strong relationships with doctors, corporate clients, and the community. The role requires a blend of healthcare marketing expertise, strong networking skills, and the ability to drive patient footfall for a new multi-specialty hospital.

Key ResponsibilitiesStrategic Marketing & Branding

  • Develop and implement marketing strategies to promote hospital services, specialties, and facilities.
  • Execute branding activities including digital campaigns, print media, outdoor advertisements, and hospital events.
  • Ensure consistent brand messaging across all communication platforms.

Business Development

  • Establish and maintain relationships with corporate companies, TPAs, insurance providers, and referral doctors.
  • Drive empanelment and tie-ups with organizations for health check-ups, medical camps, and wellness programs.
  • Organize CME (Continuing Medical Education) programs, doctor meets, and networking events.

Community Outreach

  • Plan and coordinate health camps, awareness programs, and CSR initiatives in surrounding areas.
  • Develop tie-ups with schools, colleges, and local communities to promote preventive healthcare awareness.

Digital Marketing & Patient Engagement

  • Oversee hospital's social media presence, website updates, and online reputation management.
  • Monitor and respond to patient feedback on digital platforms.
  • Implement CRM strategies to improve patient loyalty and referrals.

Market Research & Reporting

  • Conduct competitor analysis and track market trends to identify new opportunities.
  • Prepare reports on marketing activities, ROI, and patient acquisition metrics.
  • Provide insights to management for strategic decision-making.

Key Skills & Competencies

  • Strong knowledge of healthcare marketing and patient engagement strategies.
  • Excellent communication, negotiation, and networking skills.
  • Proficiency in digital marketing tools, social media, and healthcare CRM software.
  • Ability to manage multiple campaigns and meet deadlines.
  • Strong analytical and problem-solving abilities.

Qualification & Experience

  • UG/PG in Marketing, Hospital Administration, or equivalent.
  • 4–6 years of experience in healthcare marketing, preferably in a multi-specialty hospital.
  • Proven track record in business development, patient acquisition, and brand building.

Work Environment

  • Based at the hospital, with regular field visits for business tie-ups and community outreach.
  • Flexible to work during weekends/holidays for events and campaigns as required.

Job Types: Full-time, Permanent

Pay: ₹15, ₹30,000.00 per month

Benefits:

  • Provident Fund

Experience:

  • Healthcare Marketing: 4 years (Required)

Work Location: In person

  • Senior Marketing Executive

    4 days ago

    Tiruppur, Tamil Nadu, India sree saran medical center Full time ₹ 1,20,000 - ₹ 1,80,000 per year

    SENIOR MARKETING EXECUTIVEJob Type: Full-timeAbout UsWe are a multispecialty hospital dedicated to providing high-quality, patient-centered healthcare. To strengthen our outreach and branding, we are looking for a Marketing Executive/PRO who will build strong community and corporate connections, increase patient footfall, and enhance our hospital's...

  • Senior Digital Marketing Specialist

    2 weeks ago

    Tiruppur, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

    We are seeking a Senior Digital Marketing Specialist to strengthen our global marketing efforts. Our team is growing fast, and we need experienced professionals to strategize and execute digital campaigns.Main Responsibilities:Lead performance-marketing activities, including media buying and optimization of paid digital channelsOptimize and scale assigned ad...

  • Senior Marketing Executive

    1 week ago

    Tiruppur, Tamil Nadu, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000

    Marketing StrategistAs a Marketing Strategist, you will be responsible for developing and executing comprehensive marketing campaigns across multiple platforms.Our ideal candidate is a creative problem-solver with excellent analytical skills, a passion for innovation, and a drive to deliver results. With experience in managing Google & Meta Ads campaigns,...

  • Senior Digital Marketing Strategist

    2 weeks ago

    Tiruppur, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 50,00,000 - ₹ 80,00,000

    Senior Digital Marketing StrategistWe are seeking a highly skilled digital marketing strategist to develop and execute strategies that drive business growth through effective use of digital channels.Key Responsibilities:Manage search engine marketing, social media marketing, and acquisition efforts to define and deliver return on investment (ROI) and volume...

  • Senior Digital Marketing Executive

    4 hours ago

    Tiruppur, Tamil Nadu, India INFOZUB Full time ₹ 1,80,000 - ₹ 2,40,000 per year

    Job Title: Digital Marketing ExecutiveJob Summary:We are looking for a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote our brand, products, and services. You will play a key role in enhancing brand awareness,...

  • Senior Market Risk Professional

    2 weeks ago

    Tiruppur, Tamil Nadu, India beBeeRiskManager Full time ₹ 1,00,00,000 - ₹ 2,00,00,000

    Market Risk Manager for FX and Rates SolutionsThe successful candidate will collaborate with the FX & Rates Solutions team to provide risk management and hedging solutions across key Asian markets.Key Responsibilities:Conduct thorough macroeconomic research to inform client strategy and risk management decisions.Prepare in-depth market updates, pitch books,...

  • Maximize Digital Growth as a Senior Performance Marketer

    1 week ago

    Tiruppur, Tamil Nadu, India beBeeDigital Full time ₹ 6,00,000 - ₹ 13,00,000

    Senior Performance MarketerAbout Us:We are pioneering the future of Artificial General Intelligence with groundbreaking research and innovative AI products.Our mission is to transform the future through intelligent, autonomous solutions that drive unparalleled efficiency and growth.Position Overview:Leading a seasoned Senior Performance Marketer will...

  • Senior Influencer Marketing Executive

    2 weeks ago

    Tiruppur, Tamil Nadu, India beBeeInfluencerMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000

    Key Role:Influencer Marketing Lead">Job Overview:As a seasoned Influencer Marketing Lead, you will be responsible for developing and executing strategic influencer campaigns that drive brand awareness and engagement. You will work closely with cross-functional teams to identify key opportunities and develop effective marketing strategies.Key...

  • Sales And Marketing Executive

    1 week ago

    Tiruppur, Tamil Nadu, India beBeeDevelopment Full time ₹ 8,00,000 - ₹ 12,00,000

    Senior Business Development ManagerOur ideal candidate is a seasoned sales and marketing professional with a passion for driving business growth in the food and beverage industry. The role involves securing new clients, managing relationships, negotiating deals, and meeting ambitious sales targets.

  • Senior Research and Advisory Services Executive

    2 weeks ago

    Tiruppur, Tamil Nadu, India beBeeResearch Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

    Job Title: Senior Research and Advisory Services ExecutiveAbout the Role:This is a senior leadership position that oversees strategic research and advisory initiatives to drive growth and market leadership in digital payments platforms.The successful candidate will provide expert guidance on policies, product strategy, and implementation for digital payment...