Digital Marketing Specialist

2 weeks ago

Delhi, Delhi, India Astroport Full time ₹ 20,000 - ₹ 30,000 per year

Key Responsibilities

  • Strategy & Campaign Management
  • Develop, implement, and manage digital marketing strategies to promote the company's products and services.
  • Plan and execute campaigns across channels including SEO, SEM, social media, email, and display advertising.
  • Optimize campaigns to maximize ROI, reach, and engagement.
  • Content & Social Media
  • Create and oversee engaging content for websites, blogs, newsletters, and social media platforms.
  • Manage company's social media accounts (LinkedIn, Instagram, Facebook, YouTube, Twitter, etc.) ensuring consistent brand voice and engagement.
  • Stay updated with digital trends to implement innovative marketing techniques.
  • SEO & SEM
  • Conduct keyword research, on-page optimization, and link-building strategies.
  • Manage paid ad campaigns (Google Ads, Facebook Ads, etc.), including budget allocation and performance tracking.
  • Analytics & Reporting
  • Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, and other analytics platforms.
  • Provide insights and recommendations for continuous improvement.
  • Collaboration & Brand Consistency
  • Coordinate with internal teams (sales, content, design, and product) to align campaigns with business goals.
  • Ensure brand consistency across all digital channels.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, Communication, or a related field.
  • 2–5 years of experience in digital marketing (for Manager: 5–8 years).
  • Strong knowledge of SEO, SEM, PPC, and social media marketing.
  • Hands-on experience with Google Ads, Facebook Business Manager, LinkedIn Ads, and email marketing tools.
  • Proficiency in analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
  • Excellent written and verbal communication skills.
  • Strong creative and analytical mindset.
  • Ability to work independently and in cross-functional teams.

Preferred Qualifications

  • Certification in Google Ads, Facebook Ads, or Digital Marketing.
  • Experience in marketing automation and CRM tools.
  • Basic knowledge of graphic design/video editing tools (Canva, Photoshop, Premiere Pro).

Key Attributes (Attitude & Personality)

  • Creative thinker with problem-solving ability.
  • Data-driven decision-making approach.
  • Strong organizational and time-management skills.
  • Ability to adapt quickly in a fast-paced environment.
  • Team player with a proactive attitude.

Perks & Benefits

  • Competitive salary and performance-based incentives.
  • Opportunity to work on innovative projects in a fast-growing organization.
  • Professional development, certifications, and training support.
  • Flexible working culture and collaborative environment.

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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