Marketing CDP Lead

Purpose of the role

To collect analyse, and interpret data through statistical and analytical analysis techniques to gain insights into customer behaviour, campaign performance and market trends to drive informed decision-making

Accountabilities

• Marketing data collection and gathering from various sources, including external/internal datasets, surveys, and social media.
• Marketing data cleaning and preparation, ensuring accuracy, completeness, and consistency and developing marketing data models and predictive analytics.
• Statistical and analytical analysis techniques to explore data, includes the use of descriptive statistics, inferential statistics, data mining, and machine learning algorithms.
• A/B testing and other experimentation methodologies to refine marketing strategies.
• Presentation of findings and insights to stakeholders, providing actionable recommendations for continuous improvement, using various data visualisation, such as charts, graphs, and dashboards to explain complex data in a manner fit for the required audiences.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a Marketing CDP Lead at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unparalleled customer experiences. As a key member of the Data and Strategic Analytics team, you will collaborate with the Marketing Automation team to support and deliver the bank's regulatory and strategic communication plan, while extracting valuable insights from our end-to-end marketing activity.

To be successful as a "Marketing CDP Lead", you should have experience with:

• Profiling and building customer segments using leading marketing campaign analytical tools.
• Developing campaign logic and performing audience segmentation processes using available data sources.
• Managing and delivering full customer lifecycle marketing communications and analysing campaign performance.
• Collaborating with key stakeholders to gather requirements and deliver campaign outputs.
• Identifying opportunities for improvement in campaign effectiveness and the marketing technology stack.
• Strong analytical skills and familiarity with Data Analytics tools and methodologies.
• Proficiency in supporting segmentation and managing data to support marketing activities.
• Proficiency in Ab Initio for data integration and ETL processes.
• Excellent stakeholder management skills, with the ability to build strong working relationships across teams.

Desirable skillsets/ good to have:

• Experience with AWS (cloud platform) and its integration in marketing data workflows.
• Experience with platforms such as Ab Initio Customer Interaction Platform, Salesforce Marketing Cloud, or similar.
• Familiarity with Tableau or other reporting tools to design and build reporting MI for campaign effectiveness.
• Knowledge of data privacy regulations and compliance within MarTech environments.
• Card or Payments experience.
• Excellent written and verbal communication skills, able to convey technical information clearly.
• Innovative problem solver and responsible self-starter who validates and takes ownership of their work.
• Interest in new and emerging digital communication technologies.

You may be assessed on the key critical skills relevant for success in this role, such as experience with marketing automation platforms, data-driven campaign management, and advanced segmentation, as well as job-specific skillsets.

Location - Noida / Pune.