Email Marketing Strategist

1 day ago

India sumeru - Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Position Summary 

We are looking for an experienced and innovative Email and SMS Marketing Strategist to join our Digital Marketing Agency. You will strategize and oversee email marketing campaigns of selected client accounts from research to strategy and content creation to optimization.  

What you'll do: 

  • Conducting market and competitor research in regards to email and sms marketing 
  • Auditing former campaigns to ascertain areas of strength and weakness 
  • Building email and SMS marketing strategies including funnel and messaging alignment, segmentation, sequencing, dynamic content and content strategy for email drip campaigns including complex email journeys 
  • Overseeing, instructing, and reviewing email and sms copywriting  
  • Overseeing, instructing, and reviewing email design creation 
  • Planning and overseeing meaningful A/B tests 
  • Analyzing email metrics and optimizing ongoing campaigns accordingly 
  • Creating and delivering regular report presentations 
  • Being in direct client contact to present strategies and analytics findings 

Who you are: 

  • Degree in Marketing Management, Advertising, Communications, or similar field 
  • Proven work experience of 3+ years as an email marketing specialist 
  • Past experience working with US based mid-sized and enterprise clients 
  • Preferred: past client experience in healthcare, education or finance sector 
  • Preferred: knowledge of CX 
  • Excellent verbal and written English language skills 
  • Familiarity with common email automation software and CRMs 
  • Preferred: Familiarity with Salesforce Marketing Cloud and Pardot 
  • Excellent research, strategy, and copyediting abilities 
  • Creative ideas with a problem-solving mindset 
  • Ability to harness collaboration to produce well-crafted content 
  • A keen eye for aesthetics and details 
  • Ability to work and thrive in a fast-paced environment, learn rapidly, and meet multiple large-scale project deadlines simultaneously 
  • Preferred: Client ownership/client engagement experience 

Work Location: Remote (with a possibility of hybrid work from our LA office) 

Job Type: Fulltime 

About Sumeru: 

Sumeru Inc is a global technology conglomerate with 750+ employees and operations spanning over 10 countries. We help our clients harness the power of digital technologies to propel their enterprise forward, by bringing together some of the best teams, innovative approaches, and a passion for excellence. 

Founded in 2002, Sumeru Inc provides a full suite of digital and technology services and consultancy across IT Talent Augmentation, Salesforce Solutions, Digital Marketing, and Augmented and Virtual Reality. 

As a certified Salesforce Partner (fastest-growing) and a Gold-certified Microsoft partner, Sumeru offers consulting, implementation, custom development, to full outsourcing across multiple Salesforce products including Sales Cloud, Service Cloud, Non-Profit Cloud, Marketing Cloud and Pardot among few others. 

Benefits: 

  • Opportunities for professional growth and development 
  • Collaborate with diverse and talented teams 
  • Engage with prominent national and international clients 
  • Work in a dynamic and inclusive environment 
  • Access to cutting-edge digital technologies 
  • Flexible work arrangements, including potential for remote work 
  • Contribute to innovative projects with real-world impact 

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