Content Marketing Strategist

3 weeks ago

india, IN Kensium Full time

We are seeking a Content Marketing Strategist who will define and own the content direction across multiple marketing channels. This role bridges strategy and execution — from shaping SEO content to guiding ad copy, campaign creatives, and email marketing — with a strong focus on aligning with the brand, audience personas, and tone.



Key Responsibilities


Content Strategy & Direction

· Define content strategy across SEO, ad creatives, email campaigns, and social media for our clients.

· Work directly with US-based clients to understand brand voice, customers, and market dynamics.

· Translate business goals, customer insights, and competitor research into clear content roadmaps and direction.

· Lead projects by defining content strategy and engaging with clients/customers to align on objectives.

Content Development & Cross-Channel Marketing Support

· Review and evaluate AI-generated articles to ensure quality, accuracy, EEAT standards, and alignment with brand voice.

· Write/create the copy for ads, email campaigns, social media for our clients.

· Ensure all content supports the persona, brand tone & campaign goals.

· Collaborate with Paid Media, SEO, and Design teams to ensure campaigns have compelling and conversion-focused messaging.

· Support thought-leadership and brand storytelling through case studies, guides, and whitepapers.


Optimization & Performance Tracking

· Partner with the SEO team to ensure content is optimized for visibility and engagement.

· Track content performance (traffic, engagement, conversions) and recommend improvements.

· Spot content gaps and create opportunities to drive stronger performance.


EXPERIENCE AND SKILLS

· 3–6 years of experience in content marketing, content strategy, or digital marketing.

· Strong understanding of content’s role in SEO, paid campaigns, and CRO.

· Excellent writing and editing skills; ability to give clear content direction.

· Experience reviewing AI-generated content and elevating it to meet brand standards.

· Skilled at translating business and campaign goals into actionable content strategies.

· Strong collaboration skills; able to work closely with design, SEO, and paid media teams.

· Creative mindset


Nice-to-Have

• Experience in working with clients, agencies.

• Familiarity with tools like Semrush/ ChatGPT or other AI assisted for AI-assisted content.

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