Creative Strategist

3 weeks ago


India, IN Cloutgency Full time

Role Overview

Develop data-driven creative strategies that bridge brand storytelling with performance marketing. Focus on creating scalable creative frameworks that drive engagement and conversions across the D2C customer journey.


Key Responsibilities

Strategic Planning

  • Develop creative strategies aligned with business objectives and target audience insights
  • Create creative briefs that translate business goals into actionable creative direction
  • Map customer journey touchpoints and optimize creative messaging for each stage
  • Analyze competitor creative strategies and identify market opportunities


Content Strategy & Planning

  • Develop content calendars and creative asset roadmaps
  • Plan creative testing frameworks for continuous optimization
  • Create platform-specific content strategies (social, marketplaces, paid ads)
  • Establish content pillars and messaging hierarchies for brand consistency


Research & Insights

  • Conduct consumer research and trend analysis to inform creative direction
  • Analyze creative performance data to optimize future campaigns
  • Monitor marketplace trends and platform algorithm changes
  • Develop customer personas and behavioral insights for creative targeting


Cross-functional Collaboration

  • Work closely with performance marketing team to align creative with campaign objectives
  • Collaborate with tech team on user experience and conversion optimization
  • Support retention team with creative assets for email and WhatsApp campaigns
  • Partner with data analyst to measure and improve creative effectiveness


Key Performance Indicators

● Creative strategy impact on campaign performance

● Testing framework effectiveness and optimization results

● Strategic brief quality and creative team satisfaction

● Client strategy presentation success rates

● Creative asset performance across platforms


#Hiring #CreativeStrategist #cloutgency #Job #chennai #hiringinchennai


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