Content Strategist

3 weeks ago

India, IN Turno Full time

Role Overview:

As a Content Strategist, you will lead the development, execution, and management of all content formats, including social media, brand marketing, and performance-driven campaigns. Your role requires a blend of creativity and analytical thinking, as you harness consumer insights to craft impactful communications that resonate with underserved communities in rural and Tier 2/3 markets. This position is about creating narratives that not only inform but also inspire, fostering deeper connections with our audience.


Key Responsibilities:

  • Develop and manage a diverse range of content formats, driving engagement across social media, brand marketing, and multi-channel campaigns.
  • Leverage consumer insights to create effective communication strategies that connect meaningfully with target audiences.
  • Analyze content performance metrics to refine strategies, ensuring that all messaging is impactful and aligned with audience needs.
  • Demonstrate excellent creative thinking and problem-solving skills to craft content that addresses both the aspirations and challenges of underserved communities.
  • Maintain high attention to detail while managing multiple projects simultaneously, ensuring timely delivery and quality output.
  • Execute moment marketing initiatives, proactively proposing and developing topical campaigns that capitalize on current trends and events.
  • Collaborate with cross-functional teams to integrate content strategies that align with Turno’s broader mission and goals.


Qualifications and Experience Required:

  • Graduate or postgraduate in any discipline.
  • 5+ years of proven experience as a content writer, content strategist, or in a related role, preferably within consumer-focused businesses, content agencies, or similar environments.
  • Experience in creating and managing content for campaigns that specifically target rural or Tier 2/3 markets is a plus.
  • Expertise in writing and managing various content formats with a strong focus on engagement and brand marketing.
  • Ability to thrive in a fast-paced environment, balancing multiple projects and deadlines with ease.
  • Strong analytical skills for evaluating content performance and making data-driven decisions.
  • A track record of developing content strategies for rural markets, understanding local contexts and cultural nuances that inform effective communication.
  • Familiarity with moment marketing, with the ability to initiate and execute relevant campaigns that connect with current events and trends.

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