Senior Brand Manager

2 weeks ago

Hyderabad, Telangana, India Star Fertility Full time US$ 90,000 - US$ 1,20,000 per year

Location: Hyderabad

Job Type: Full-Time

Department: Marketing

Reports to: Head Marketing

About Ferty9:

Ferty9 Fertility Center is one of Indias trusted names in reproductive healthcare, offering cutting-edge fertility treatments with compassion, care, and clinical excellence. With a presence across key cities and a mission to help aspiring parents start their families, we are seeking a performance-driven yet empathetic Digital Performance Marketing Manager to amplify our digital presence and reach those who need us the most.

Role Overview:

As the Digital Performance Marketing Manager, you will lead all paid digital campaigns aimed at driving quality leads (consultation bookings, form submissions, walk-ins). You will work closely with internal teams to manage media spends effectively across platforms like Google, Meta, and YouTube while ensuring messaging sensitivity for fertility services.

Key Responsibilities:

  • Plan, launch, manage, and optimize paid marketing campaigns across Google Ads (Search, Display, YouTube), Facebook/Instagram, LinkedIn, and other relevant channels.
  • Drive high-quality, intent-based lead generation across all clinic locations.
  • Collaborate with creative teams to develop patient-centric ad copy, visuals, and landing pages that build trust and encourage action.
  • Monitor and improve key KPIs: CPL (Cost per Lead), ROAS, Booking Rate, Conversion Rate, and Lead Quality.
  • Execute A/B tests for ad creatives, landing pages, and audience targeting strategies.
  • Use Google Analytics, GTM, Meta Business Suite, and CRM data to track user journeys and identify drop-offs or opportunities.
  • Manage budgets across multiple locations and report on campaign performance weekly and monthly.
  • Stay compliant with digital advertising policies for healthcare while respecting privacy and patient sensitivities.
  • Keep track of competitor campaigns and fertility industry marketing trends.

Requirements:

  • 35 years of hands-on experience in digital performance marketing, ideally within the healthcare, wellness, or fertility sector.
  • Strong command of Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram).
  • Deep understanding of lead generation funnels and consumer decision-making in healthcare.
  • Excellent analytical skills with experience in platforms like Google Analytics 4 (GA4), Google Tag Manager, and Excel or Google Sheets.
  • Ability to work with content and clinic teams to ensure that campaigns reflect both clinical accuracy and emotional sensitivity.
  • Exceptional attention to detail and a patient-first mindset.

Preferred Qualifications:

  • Experience in multi-location performance marketing (geo-targeting and local campaigns).
  • Google Ads & Meta certifications.
  • Familiarity with CRM systems and tools like HubSpot, Zoho, or Salesforce Health Cloud.
  • Knowledge of SEO, local listings (Google My Business), and organic strategies is a bonus.

Success Metrics:

  • CPL (Cost per Lead)
  • Booking-to-Lead Conversion Rate
  • Patient Acquisition Cost (PAC)
  • ROAS (Return on Ad Spend)
  • Campaign CTR and Engagement
  • Brand Search Volume Growth

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