AEO/SEO Specialist

2 weeks ago

Haryana, India Nirogam Full time

How to Apply:

Please fill this google form to proceed further with your application:

At Nirogam, we've spent two decades bringing Ayurveda to modern homes across 40+ countries.Now, we're building the next evolution of our digital presence- where Ayurveda meets AI discoverability.

Search is changing fast. People no longer ask Google first- they ask ChatGPT, Gemini, or Perplexity.We want to ensure that when the world asks these AI engines about Ayurveda - they answer with Nirogam.

If that excites you, read on.

Role Overview

You'll be the bridge between
Shopify, SEO, and AEO (AI Engine Optimization)

  • ensuring
    Nirogam

shines across both traditional and emerging search ecosystems.

In this role, you'll work directly with the
Founder and core digital team

to strengthen how our Ayurvedic brand is discovered, understood, and trusted online. From Google's search results to AI-driven overviews, you'll shape how Nirogam's knowledge, products, and philosophy appear in the evolving landscape of search.

What you'll do:

  • Optimize

our Shopify site structure, URLs, schema, meta data, and site speed for both Google and LLMs (like ChatGPT and Gemini).
- Enhance our AEO presence

by shaping how AI platforms interpret and reference our brand, ensuring Ayurveda is represented accurately and authoritatively.
- Create and publish Ayurveda-aligned content

that not only ranks well but also resonates deeply with readers seeking holistic wellness.
- Improve crawl depth and fix indexing issues

, strengthening structured data for higher topical authority and organic visibility.
- Monitor performance metrics

, analyze visibility trends, run SEO/AEO experiments, and present monthly insights that lead to meaningful, measurable growth.

What We're Looking For

  • F
    luent in Shopify SEO

and comfortable working on store structure, product URLs, meta titles, schema, and performance optimization.
- Understand how
AI search engines (ChatGPT, Perplexity, Gemini, etc.)

extract, interpret, and synthesize brand data and you know how to make that data work for visibility.
- Have
strong English writing and communication skills

because you believe that clarity is optimization too.
- Enjoy working
independently on focused experiments

and can present measurable results backed by logic and insight.
- Stay
curious and proactive

, always following the latest in
AEO, semantic SEO, and entity-based optimization

.
- Bonus: You have prior exposure to
health, wellness, or natural medicine

content — and you appreciate the purpose behind Ayurvedic storytelling.

How to Apply:

Please fill this google form to proceed further with your application:

Why Work With Nirogam:

  • Remote, flexible, and outcome-based, no micromanagement.
  • You'll work directly with the founder- fast decisions, zero red tape.
  • Shape how Ayurveda appears across the world's new discovery platforms.
  • Be part of a mission-driven brand with two decades of trust and innovation.
  • Potential to grow into a long-term retainer or digital strategy role.

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