Seo Specialist

Job Purpose The SEO Specialist is responsible for creating monthly reports new client campaign set up creates and monitors campaign performance and tracks and follows up on open action items The SEO Specialist ensures that client objectives are met Job Responsibilities Essential Functions Strategize the development of organic search marketing initiatives and execute plans to improve the visibility traffic and revenue for a portfolio of hospitality websites hotels resorts casinos restaurants wedding venues tourism boards etc Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic Follow on-page off-page and content marketing best practices including title tags canonical tags ALT tags meta descriptions redirects 301 302 robots txt sitemaps backlinks etc Use BrightEdge Google Analytics Moz and other resources to track and report SEO performance on a monthly basis Remain current on search engine optimization best practices and the latest trends Coordinate with the copy team and account managers to coordinate content creation initiatives and ensure that the SEO strategy aligns with the client s goals and needs Publish content to the website ensuring that it is accurate and meets SEO standards Cross-train with the Content team and provide support for and including responsive search ads sitelinks and Performance Max campaigns Job Requirements Required Education and Experience BA or BS from accredited college or university At least 2 years of experience within a digital marketing agency or in-house SEO role Knowledge and desire to learn digital marketing and advertising channels including Programmatic and paid social Computer proficiency in Google Analytics Outlook Excel MS Word PowerPoint etc Competencies Strong time management skills Self-motivated goal oriented and able to work in a team environment Demonstrated ability to complete multiple tasks concurrently and deliver results under pressure Strong analytical problems solving and troubleshooting skills - ability to define problems collect data establish facts and draw conclusions Strong overall business and people skills including planning presentation skills and business acumen Excellent communication skills with the ability to effectively interface with all levels and departments on a formal informal written and verbal basis Strong interpersonal communication skills Work Timings Monday through Friday from 12 PM to 9 PM IST to provide healthy overlap between India team and US team and supporting both to ensure adequate collaboration This role will be working in Hybrid Mode and will require at least 2 days work from office at Gurugram Occasional evening and weekend work may be expected in case of job-related emergencies or client needs EEO Statement Cendyn provides equal employment opportunities EEO to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics In addition to federal law requirements Cendyn complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training Cendyn expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status Improper interference with the ability of Cendyn s employees to perform their job duties may result in discipline up to and including discharge Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job Duties responsibilities and activities may change at any time with or without notice