SEO Specialist

A bit about us Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you're on our team, you're taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we'll give it right back. Sound pretty sweet? Then come join us Job DescriptionJob Title: SEO SpecialistLocation: Gurgaon, IndiaJob type: Full timeReports To: Digital Marketing ManagerRole Overview Trek's Marketing Team is seeking SEO Specialists to elevate our global organic search ranking to new heights.  This person will run SEO strategies in a number of international markets to increase visibility, traffic and conversions on Key Responsibilities:Lead the charge in owning and managing SEO strategies tailored to multiple international markets, ensuring alignment with local search behavior and business objectives.Conduct keyword research and mapping across languages, regions and search engines with the support of translation tools.Work with global SEO lead & technical teams to make recommendations on hreflang tags, canonicalization and site architecture.Collaborate with global and local teams to optimize metadata, headers, internal linking, schema backup and content structure, liaising with marketing teams to create SEO optimized copy that resonates locally.Make recommendations on XML sitemaps, redirects, robot txt and structured data.Develop link acquisition strategies relevant to each market.Work with wider paid media team to align on strategy and expectations of organic search as part of the wider business KPIs and goals.Serve as our in-house expert in SEO, monitoring search engine algorithm updates and adjusting strategies accordingly.Leverage learnings across markets to elevate the brands overall global presence and success.Use tools such a google analytics, GSC and SEMrush to track Trek & competitor performance by marketStay ahead of the Game: Keep a keen eye on industry SEO trends, emerging technologies, AI and test new approaches.Skills and Qualifications:Must Have:Bachelor's degree in Marketing, Communications, or related field.8+ years of experience managing technical and on and off page SEO, ideally in multiple marketsProven understanding and success of managing SEO as part of a wider brand strategyComprehensive understanding of digital metrics Experience with Google Analytics 4 (GA4); SEMrush, GSC, adept at data retrieval, dashboard creation, and audience developmentAbility to manage time and priorities in alignment with the business goalsAbility to clearly communicate performance and strategy to team lead or internal stakeholdersBring great energy and have a great sense of funWhy Trek? Best WorkplacesTM in Asia 2025Flexible and fun company culture that values people, purpose, and performance A leadership team that supports autonomy and innovation A company that believes work should be fun, fulfilling, and impactful The chance to be part of something bigger - changing the world by getting more people on bikesTrek India benefits:Group medical insurance floater policy that covers self, spouse, up to 2 children and dependent parents12 Annual paid holidaysEmployee friendly leave policy: Maternity Leave, Paternity Leave, Compassionate Leave, Wedding Leave, Compensatory Leave in addition to Sick Leave, Casual Leave and Privilege LeaveTuition Fee Reimbursement up to INR 500,000 (Diploma, Undergraduate, Graduate & Master's degree programs)24/7 Employee Assistance Program (EAP) - confidential, work-based benefit that offers employees and their families free short-term counseling, referrals, and support for personal or work related problemsAnnual paid time off for charity workEmployee referral bonusEmployee discounts on Trek productsIf you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us