Marketing Manager- New Product Development

Job Title: Marketing Manager (Innovation) – Brand Strategy & Digital Marketing

Location
: Bengaluru

Reports To: Chief Growth Officer

Superfoods Valley:

We are a Nutrition focused start-up, which is passionate to solve for key nutrient deficiencies across India & global markets through product & technology solutions.

Our vision:
Making Nutrition Easy

By launching product solutions that are

a) Clinically proven/Effective ingredients

b) Solve a key behavioural challenge

c) Have no bad ingredients

Our flagship brand, Good Monk has 3 different variants

• Good Monk Family Nutrition Mix, Healthy 50+ & Fruit Drink Mixes.

You can find the details on

Our Team: We have a power packed team of experienced industry professionals who have come together, because all of them are passionate to create this positive change & believe making nutrition easy is a great opportunity

We are mentored by a world class scientific council, which ensures that we are able to bring

in the latest science, technology, consumer insights into the innovation process.

Role Overview

As the Marketing Manager (Innovation) – Brand Strategy & Digital Marketing, you will be the

creative force behind Good Monk's innovations. You will lead the development and execution

of strategic marketing initiatives across both digital and offline channels, ensuring brand

consistency and driving end-to-end creative campaigns, new product innovations, and robust

digital presence. This is a Chief Growth Manager minus 1 role that requires visionary

leadership, strong digital expertise, analytical skills, and a deep understanding of consumer

marketing in the health and wellness sector.

Key Responsibilities

Brand Strategy & Positioning

• Develop and refine the overall brand strategy to drive awareness, credibility, and market leadership for Good Monk's innovations like – Fruit Drink Mix, Superheroes Milk Mix & future innovations

• Define brand positioning, messaging, and visual identity in collaboration with cross functional

teams.

• Monitor market trends, competitor activities, and consumer insights to ensure the brand remains innovative and relevant.

Creative Ideation & Campaign Development

• Lead the creative development process from ideation to execution across all marketing channels (digital, social, print, events, and more).

• Develop innovative marketing campaigns that resonate with our target audience

• Collaborate with creative agencies and internal teams to produce compelling creative assets.

Digital Marketing & Omni-Channel Brand Building

• Own the digital marketing strategy and execution across all channels including D2C, Amazon, Flipkart, Q-commerce, and Retail.

• Develop and execute digital campaigns that drive customer acquisition and brand building, using SEO, SEM, social media, email marketing, and content marketing.

• Analyze performance metrics across digital channels and adjust strategies to optimize ROI (in partnership with the performance marketing team)

• Ensure consistent brand messaging and visual identity across all digital touchpoints.

End-to-End Execution & Innovation

• Oversee the planning, execution, and performance measurement of all marketing initiatives.

• Ensure timely delivery and consistent quality of all marketing projects while managing budgets and resources.

Cross-Functional Collaboration & Leadership

• Work closely with Product, Sales, and R&D teams to ensure marketing strategies align with business goals.

• Provide regular updates and insights on campaign performance to the leadership team.

Analytics & Reporting

• Develop and implement key performance metrics to measure the effectiveness of marketing initiatives.

• Present regular reports on campaign performance, market insights, and new opportunities to stakeholders.

Qualifications & Experience

• Education:

o Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree preferred.

• Experience:

o 3-5 years of progressive marketing experience with a strong track record in brand strategy, digital marketing, creative campaign development, and new product innovation.

o Experience in consumer products, FMCG, health & wellness, or nutrition sectors is highly desirable.

o Proven experience managing multi-channel marketing campaigns and working with external creative agencies.

o Demonstrated expertise in digital marketing across eCommerce platforms (D2C, Amazon, Flipkart, Q-commerce) and Retail environments.

• Core Competencies:

o Strategic Thinking: Ability to develop innovative brand strategies that drive business growth.

o Creative Leadership: Exceptional creative skills with a flair for storytelling and visual communication.

o Digital Expertise: In-depth knowledge of digital marketing channels, analytics tools, and eCommerce platforms.

o Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously.

o Analytical Acumen: Proficiency in using data-driven insights to optimize campaigns and drive decisions.

o Communication: Excellent written and verbal communication skills; capable of presenting ideas persuasively to stakeholders.

o Team Leadership: Proven ability to mentor and inspire a team, fostering a collaborative and high-performance culture.

• Additional Requirements:

o Passion for health and wellness

o Proactive, hands-on approach with a willingness to work across functions in a fast-paced startup environment.

o Strong digital marketing skills, including social media, content marketing, and digital advertising.

o Ability to integrate traditional marketing strategies with modern digital approaches.

What We Offer

• A dynamic, mission-driven work environment at the forefront of health innovation.

• Opportunity to shape the brand and marketing strategy of a fast-growing consumer product startup.

• Competitive compensation and benefits package.

• • A collaborative, creative, and growth-oriented culture.