New Product Development Manager

2 weeks ago

Bengaluru, Karnataka, India Dairy Day Full time

Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 3rd in Tamil Nadu. The brand boasts of strong presence on-ground across 70000+ retailers, and continues to grow rapidly at 25%+, with FY'24 revenues at 680 Cr. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024.

We are seeking a forward-thinking New Product Development (NPD) Manager to lead the ideation, formulation, and commercialization of innovative frozen dessert products. This role will oversee the complete product development lifecycle — from concept creation, recipe formulation, sensory evaluation, and pilot plant trials to scale-up, packaging development, and successful market launch. The NPD Manager will partner with R&D, Procurement, and Marketing to identify consumer trends, optimize raw material and process efficiencies, and deliver differentiated product pipelines. In addition to driving innovation, the role will also support capacity expansion projects, value engineering, and cost optimization initiatives. The ideal candidate will have strong expertise in food technology, frozen desserts, and project management, with a passion for creating consumer-preferred ice cream products and transforming business growth through innovation.

  • Lead formulation development for new and existing ice cream products.
  • Drive new product development (NPD) from concept to commercialization, ensuring consumer relevance and market differentiation.
  • Benchmark internal and competitor formulations to ensure product superiority in taste, texture, and quality.
  • Identify and execute material margin improvement strategies through smart ingredient selection, process optimization, and value engineering.
  • Collaborate closely with cross-functional teams including procurement, manufacturing, marketing, and quality assurance.
  • Support factory trials, vendor evaluations, and pilot runs to ensure development effectiveness and smooth scale-up.
  • Conduct sensory evaluations, shelf-life studies, and stability testing to validate product performance.
  • Ensure compliance with food safety standards, regulatory requirements, and labeling guidelines.
  • Explore and integrate new technologies, ingredients, and packaging formats to drive innovation.
  • Translate consumer insights and market trends into differentiated product concepts.
  • Maintain accurate technical documentation, formulation records, and project timelines.
  • Partner with suppliers to evaluate novel ingredients, optimize costs, and enhance product quality.
  • Support continuous improvement of existing product portfolio through recipe optimization and line extensions.

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