Head of Marketing

2 days ago

Ahmedabad, Gujarat, India Qrata Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Industry : Home decor / Furnishing

Location : Ahmedabad - Gujarat

Role Overview:

We are looking for a visionary
Head of Marketing & Brand Strategy
to architect our brand journey from the ground up. This role goes beyond sales to focus on
brand creation, storytelling, PR, and consumer engagement
, while supporting the setup of foundational retail and digital channels. You will own the marketing roadmap

Key Responsibilities:

Brand Building & Positioning

  • Define brand purpose, visual identity, and storytelling strategy to create strong differentiation in the luxury home space.
  • Lead creative campaigns that showcase craftsmanship, heritage, and artisanal collaborations.
  • Develop a cohesive brand book (visuals, typography, color palette, messaging) to ensure consistent identity across all channels.

Marketing Strategy & Execution

  • Build a 360° marketing roadmap (digital, offline, influencer, PR, events) with emphasis on awareness, desirability, and brand love over pure sales.
  • Spearhead partnerships and collaborations with designers, stylists, and craft collectives to create aspirational narratives.
  • Plan and execute launch campaigns for the flagship store, digital platforms, and limited-edition collections.
  • Establish the brand's social media voice and content strategy, focusing on high-quality, editorial-style storytelling.

Public Relations & Influencer Relations

  • Build PR relationships with design publications, lifestyle media, and industry thought leaders.
  • Curate high-visibility events and collaborations
  • Identify and nurture influencer partnerships to authentically connect with niche, premium audiences.

Digital & Consumer Engagement

  • Oversee e-commerce content, visual merchandising, and performance marketing with a focus on brand-building metrics (engagement, brand recall) before aggressive sales.
  • Implement CRM systems to develop early adopters into brand advocates and create personalized consumer journeys.

Leadership & Cross-Functional Alignment

  • Build and mentor a lean marketing team (design, content, PR, performance marketing) that can scale as the brand grows.
  • Work closely with design, merchandising, and retail teams to ensure brand consistency and storytelling across touchpoints.

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