Digital Marketing Specialist
22 hours ago
Job Overview
We are seeking a highly driven and analytical Digital Marketing Specialist with strong expertise in PPC campaigns for the Travel Industry. The ideal candidate will have proven hands-on experience in Google Ads, Meta Ads, SEO, and Analytics, with a track record of generating high-quality leads/bookings for travel services particularly in the US market.
Key Responsibilities
- Plan, manage, and optimize Google Ads & Meta Ads campaigns focused on travel bookings.
- Run PPC campaigns targeting the US market, ensuring ROI-driven performance.
- Conduct keyword research, competitor analysis, and A/B testing to maximize conversions.
- Execute retargeting & remarketing campaigns to improve customer acquisition and repeat bookings.
- Monitor and analyze campaign performance using Google Analytics, SA360, SEMrush, etc.
- Collaborate with creative teams to design engaging ad creatives and landing pages aligned with travel audiences.
- Optimize ad spend, maintain targeted CPA, and deliver high ROI campaigns.
- Stay updated with latest trends in travel marketing, Google Ads, and Meta Ads policies.
Desired Candidate Profile
- Experience: Min 5 years in Digital Marketing / PPC for the Travel Industry (preferred US/International market experience).
- Strong knowledge of Google Ads (Search, Display, Performance Max), Meta Ads, and remarketing campaigns.
- Hands-on expertise in lead generation, call campaigns, and travel booking ads.
- Excellent analytical, problem-solving, and reporting skills.
- Ability to manage high-budget campaigns and deliver ROI-focused results.
Perks & Benefits
- Performance-driven incentives and fast growth opportunities.
- Dynamic, growth-oriented work environment.
For More Call HR at Rajesh)
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