Digital Marketing Specialist

22 hours ago


Delhi, Delhi, India Whitecup Travels Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Overview

We are seeking a highly driven and analytical Digital Marketing Specialist with strong expertise in PPC campaigns for the Travel Industry. The ideal candidate will have proven hands-on experience in Google Ads, Meta Ads, SEO, and Analytics, with a track record of generating high-quality leads/bookings for travel services particularly in the US market.

Key Responsibilities

  • Plan, manage, and optimize Google Ads & Meta Ads campaigns focused on travel bookings.
  • Run PPC campaigns targeting the US market, ensuring ROI-driven performance.
  • Conduct keyword research, competitor analysis, and A/B testing to maximize conversions.
  • Execute retargeting & remarketing campaigns to improve customer acquisition and repeat bookings.
  • Monitor and analyze campaign performance using Google Analytics, SA360, SEMrush, etc.
  • Collaborate with creative teams to design engaging ad creatives and landing pages aligned with travel audiences.
  • Optimize ad spend, maintain targeted CPA, and deliver high ROI campaigns.
  • Stay updated with latest trends in travel marketing, Google Ads, and Meta Ads policies.

Desired Candidate Profile

  • Experience: Min 5 years in Digital Marketing / PPC for the Travel Industry (preferred US/International market experience).
  • Strong knowledge of Google Ads (Search, Display, Performance Max), Meta Ads, and remarketing campaigns.
  • Hands-on expertise in lead generation, call campaigns, and travel booking ads.
  • Excellent analytical, problem-solving, and reporting skills.
  • Ability to manage high-budget campaigns and deliver ROI-focused results.

Perks & Benefits

  • Performance-driven incentives and fast growth opportunities.
  • Dynamic, growth-oriented work environment.

For More Call HR at Rajesh)



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