Analytics Manager
7 days ago
Position Title
Analytics Manager Ecommerce
Department:
Ecommerce
Work Location:
New Delhi
Grade:
M3
Travel Required:
Yes
Reporting to:
Vice President Digital
Reported by:
Minimum Job Requirements
Educational Qualification:
Graduate (MBA Preferred)
Experience:
5 8 yrs. of total experience with minimum 3 years of experience in managing analytics for Ecommerce.
Any additional requirement:
Purpose of the Position (Job Summary)
The primary responsibility shall be to do sales and inventory data analysis for Ecommerce channel and share insights that shall help in driving revenue growth, optimizing marketing performance, improving customer journey, identifying opportunities, highlighting risks and enable overall faster data driven decision making.
Key Roles and Responsibilities
Overall
Automate key sales and inventory reporting dashboards for E-commerce and Quick commerce channels.
Prepare weekly review decks with necessary data insights
Manage and maintain the sales data repository
Track business critical KPIs and identify right inputs to drive improvement
Liaison with sales, marketing and merchandising teams
Liaison with Finance team to drive cost efficiencies
Support Business head and Finance partner for AOP planning at account level
Timely information sharing with relevant stakeholders
Competencies
Technical/Functional
Behavioral
Advanced Excel skills
Power BI
Google Analytics/Web Analytics
Financial Analysis
Retail and Marketing Analysis
Strong analytical skills
Strong interpersonal skills
Excellent spoken and written communication
Ability to engage and coordinate with multiple stakeholders
Key Responsibility Areas
Quantitative
Qualitative
Build Power BI dashboards for Web and 3P marketplace channels, capturing all important KPIs i.e sales, gross margin, discount%, returns% and bestsellers etc.
Optimize spending and maximize ROI basis marketing performance insights.
Competition benchmarking for KPIs like ASP and Conversion %
Overall management of digital sales data.
Overall management of DTC consumer experience
Weekly/Monthly business reviews with partners
Efficient Inventory planning with demand planning team
Key Stakeholder Management
Internal
External
Category and Demand planning
Finance
Performance Marketing
Brand Marketing
Supply chain
3PL warehouse partner
Marketplaces
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